PDMI Editorial

By Jim D'Antoni For a long time, addressable TV had been considered a “nice to have,” instead of a “must use” technology. However, during...

Monthly DRTV campaign spend index using occurrence data collected from monitored national cable networks.

Cannella Media's Ron Steblea writes, "Our marketing principles and fundamentals are as similar today as they were six months ago, as...

RSLT's Shira Witelson writes, "Data collection is not nearly as elusive as the most ignored issue in marketing and advertising: ad...

DISH Media's Dan Kelly and Sean Robertson ask, "How do you plan for the unknown?" Click here to read more from their column in the...

From customization to short- and long-form delivery, Yangaroo has become a one-stop-shop for DR clients looking for a single solution.