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Monthly DRTV Spend Index
- Dec 1, 2020
- 1 min read
Monthly DRTV campaign spend index compiled by PDMI research partner DRMetrix, a media monitoring and research company specializing in the direct response television marketplace. Occurrence data used to compile rankings is collected on a 24/7 basis from monitored national cable networks.
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These rankings are a useful resource for tracking trends in the direct response television industry. Since the data is monitored continuously across national cable networks, it provides a solid snapshot of which campaigns and advertisers are investing most heavily in DRTV each month. As someone who enjoys Eaglercraft, a browser-based sandbox game inspired by Minecraft, I find it interesting to see how data and analytics help organizations measure performance, identify trends, and make smarter decisions over time.