Introducing Auware: Post-Click Performance for the Shopify Era
Auware leverages Buyist’s steep performance marketing expertise plus AI to continue the conversation your ads started — making it impossible for shoppers not to say “yes.”
TikTok Shop: The Next Big E-Commerce Frontier
By Ranjit Mulgaonkar TikTok isn’t just for viral dances anymore — it’s quietly building one of the fastest-growing e-commerce platforms in the U.S. In just a year, TikTok Shop has attracted more than 500,000 sellers and hit $12.5 billion in revenue in April 2025 — a 128% year-over-year jump. It’s now competing head-on with Amazon, Walmart, and eBay by redefining how people discover and buy online. Why TikTok Shop Stands Out Unlike Amazon’s search-based model, TikTok thrives
Unlocking Precision in Omnichannel Campaigns with Life Event Triggers and Attribution Models
Life event triggers — an essential third-party data source — have become a game-changer for omnichannel, digital-first campaigns.
Attribution and Transparency: Empowering Smarter Marketing Decisions with Third-Party Data
At the heart of both attribution and transparency in data-driven marketing is strong third-party data.
Understanding Attribution Models for B2C Businesses
This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).
Solving Digital Invoice Processing With AI
Introducing CLIR Financials from PremiumMedia360. Can digital invoice management ever be painless? It’s a question media buyers are keen...