Who Is RMT? Leaders in Contextual Marketing Measurement and One of the PDMI's Newest Members
RMT is focused on how effectively an ad persuades, tying it directly tied to ROAS, the outcome advertisers truly care about.
Introducing Auware: Post-Click Performance for the Shopify Era
Auware leverages Buyist’s steep performance marketing expertise plus AI to continue the conversation your ads started — making it impossible for shoppers not to say “yes.”
TikTok Shop: The Next Big E-Commerce Frontier
By Ranjit Mulgaonkar TikTok isn’t just for viral dances anymore — it’s quietly building one of the fastest-growing e-commerce platforms in the U.S. In just a year, TikTok Shop has attracted more than 500,000 sellers and hit $12.5 billion in revenue in April 2025 — a 128% year-over-year jump. It’s now competing head-on with Amazon, Walmart, and eBay by redefining how people discover and buy online. Why TikTok Shop Stands Out Unlike Amazon’s search-based model, TikTok thrives
Unlocking Precision in Omnichannel Campaigns with Life Event Triggers and Attribution Models
Life event triggers — an essential third-party data source — have become a game-changer for omnichannel, digital-first campaigns.
E-Commerce Marketing: A Strategic Framework for Scalable, Sustainable Online Growth
Modern e-commerce marketing integrates behavioral data, automation, content, and performance channels into a unified system that adapts to customer intent in real time.
Attribution and Transparency: Empowering Smarter Marketing Decisions with Third-Party Data
At the heart of both attribution and transparency in data-driven marketing is strong third-party data.