AdTech and Data

PDMI Editorial

Read, research, and stay informed.

Warriors for Performance

Eleven women who lead media agencies take a crack at just a few of the questions answered on stage during the "Women Warriors" panel at...

The Value of Keeping Humans in the Loop in an Automated Environment

Accounts payable (AP) leaders must cut through a lot of hype around automation. From self-service supplier onboarding and touch-free...

Inevitable: Blockchain Adoption in the Ad Industry

By Matt Timothy Recently, I had the opportunity to join a panel discussion on the topic of “Blockchain in Media and Advertising.” As a...

Are Digital Marketing Agencies on the Brink of Extinction?

By Derric Haynie “What do you even do?” That’s a question I used to get, back when I was running an advertising agency, by prospective...

Measurement Under the Microscope

Following up on April’s popular webinar conversations, the PDMI continues a deep dive into one of the industry’s hottest topics. By...

Making A Measurable Change For TV

By Nik Thompson “Refining is inevitable in science when you have made measurements of a phenomenon for a long period of time.” — Charles...