Types of Digital Marketing: A Comprehensive Guide to Modern Growth Channels
Modern digital marketing is not a single tactic or channel. It is a coordinated ecosystem of strategies that work together to attract attention, create demand, convert interest into action, and maintain long-term customer relationships.
TikTok Shop: The Next Big E-Commerce Frontier
By Ranjit Mulgaonkar TikTok isn’t just for viral dances anymore — it’s quietly building one of the fastest-growing e-commerce platforms in the U.S. In just a year, TikTok Shop has attracted more than 500,000 sellers and hit $12.5 billion in revenue in April 2025 — a 128% year-over-year jump. It’s now competing head-on with Amazon, Walmart, and eBay by redefining how people discover and buy online. Why TikTok Shop Stands Out Unlike Amazon’s search-based model, TikTok thrives
Where’s the Beef (in AI)? BlockVantage
BlockVantage is our AI platform built on top of Digiday’s “Best Buy Side Programmatic platform,” Blockboard. The combination of AI and blockchain is what makes BlockVantage unique and powerful.
Search Engine Marketing (SEM): A Complete Framework for Demand Capture, Growth, and Profitability
Search Engine Marketing (SEM) is the practice of capturing existing demand across search engines through paid and organic visibility strategies.
E-Commerce Marketing: A Strategic Framework for Scalable, Sustainable Online Growth
Modern e-commerce marketing integrates behavioral data, automation, content, and performance channels into a unified system that adapts to customer intent in real time.
What Is B2C Marketing? B2C Strategy, Consumer Behavior, and Scalable Growth
B2C marketing operates in fast-moving environments shaped by emotion, convenience, attention economics, and choice overload.