PDMI Editorial

Kingstar Media's Ed Crain and Geoff Crain write, "On social, many marketers can run 20 to 30 variations of a creative in a week on a very...

The importance of and key aspects to great storytelling in effective and memorable performance marketing campaigns.

Learn the 5 areas where your brand equity is most affected on the Amazon platform and tips on how your efforts best work in your favor.

Integral steps DTC marketers should follow to produce effective cross-platform optimized content.

Insights on how performance marketers can effectively engage with and win the loyalty and buying power of influential Hispanics.

While Facebook and Google have long been the sweethearts of the digital advertising world, Amazon has been gaining status.