PDMI Editorial

3 proposals that appeared in the FTC’s initial Notice of Proposed Rulemaking were removed from the final rule after the PDMI's comments.

Want to challenge your competitors’ claims? Consider these six options — each with its own advantages and disadvantages.

Thirteen months after proposing sweeping changes to its Endorsements and Testimonial Guides (Guides), the Federal Trade Commission (FTC)...

In July, the PDMI Government Affairs Council worked to consider member companies' recommendations for official comments on behalf of the...

By Melissa Landau Steinman and Kristen R. Klesh The COVID-19 crisis has spawned a new wave of predatory behavior toward consumers, with...

Companies may want to engage in comparative advertising, claiming that their products and services are better than their competitors...