PDMI Editorial

Attribution remains the industry's leading buzzword — and its biggest challenge.

With more than $6 billion in projected media spending, the 2020 presidential campaign season will be — by far — the most expensive ever.

Contact and demographic information from more than 120 TV channels, streaming outlets, podcast networks, and more.

Seven reasons why you should consider expanding your marketing efforts into the U.S. Hispanic space today.

People are changing how they consume TV, but not necessarily what they are consuming. How do changing viewing habits affect DTC ad spend?

Cable networks are collaborating with MVPD and vMVPD partners to turn national ad inventory into appealing offerings for brand advertisers.