Applying Your COVID Road Trip Lessons to Your Performance-Driven Campaign
Cannella Media's Matt Greenfield writes that today's performance marketing campaigns work best when you stay flexible and enjoy the journey.
3 Myths About Linear TV
Thomas Galati, of Diray Media, has spent most of his career on the digital side of advertising. When he made the move to a TV-centric...
Attribution Today, Tomorrow — and Forever
Attribution remains the industry's leading buzzword — and its biggest challenge.
The $6 Billion (or More) Question
With more than $6 billion in projected media spending, the 2020 presidential campaign season will be — by far — the most expensive ever.
2020 Ad Outlet Directory
Contact and demographic information from more than 120 TV channels, streaming outlets, podcast networks, and more.
7 Reasons You Should Consider Spanish-Language Media
Seven reasons why you should consider expanding your marketing efforts into the U.S. Hispanic space today.