Thomas Galati, of Diray Media, has spent most of his career on the digital side of advertising. When he made the move to a TV-centric agency about a year ago, he admittedly walked in with many misconceptions about TV advertising.
"The more time I spend with prospective clients, I’ve learned that I’m not alone — and many marketers who haven’t spent any time on the TV side of our industry have a lot of knowledge gaps when it comes to linear TV. With the rise of cord-cutters and streaming services, it is imperative to dispel some myths about linear TV."
CLICK HERE to read the top three myths about Linear TV that Thomas discusses with new clients.