PDMI Editorial

In the era of social media and influencers, even more business owners and CMOs are drawn like moths to the flame of earned media...

From a television advertising perspective, direct response media buying offers marketers discounted rates on remnant inventory. These...

PDMI member DISH Media presents a deep dive into the current state of the industry — and what’s next. For years, addressable has been...

Get inside the seismic shift to audience-based video advertising. Addressable TV is no longer a future vision; it is a modern necessity...

Click here or on the image below to reach the 2021 Ad Outlet Directory in Results Magazine's March 2021 issue. There, performance and...

By Dan Kelly Let's face it: 2020 was brutal! But, as challenging as 2020 was, we are glad to see that audience-first buying is getting...