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A Case for Continued Ad Spending During a Recession
You’ve no doubt heard the doom-and-gloom around the predicted economic downturn headed our way. Financial guru and prognosticator Jamie...
PDMI Spotlight: Lessons Learned, Reflections Earned
Frank Cannella looks back, shares wisdom, and prepares to leave Cannella Media DTC ready for its next 40 years. By Thomas Haire This is a...
Warriors for Performance
Eleven women who lead media agencies take a crack at just a few of the questions answered on stage during the "Women Warriors" panel at...
How to Add Incremental Revenue via CTV Advertising in Canada
In today’s digital world, having an advertising strategy that covers multiple platforms is more important than ever. While many brands...
PDMI Submits Comment on FTC's Proposed Dot-Com Disclosure Changes
In July, the PDMI Government Affairs Council worked to consider member companies' recommendations for official comments on behalf of the...
The Value of Keeping Humans in the Loop in an Automated Environment
Accounts payable (AP) leaders must cut through a lot of hype around automation. From self-service supplier onboarding and touch-free...
Inevitable: Blockchain Adoption in the Ad Industry
By Matt Timothy Recently, I had the opportunity to join a panel discussion on the topic of “Blockchain in Media and Advertising.” As a...
The Hottest E-commerce Trends For 2022
While you may not think monitoring e-commerce trends is a necessity, it truly is. For e-commerce business owners, keeping on top of...
E-commerce Marketing: How To Dominate Any E-com Niche
If you do a quick Google search for "E-commerce Marketing," you're going to find a wide range of different e-commerce marketing...