PDMI Editorial

Whether you're looking for performance marketing events or digital marketing conferences, here's the complete list of marketing events for the 2025 season. June 2025 Digital Marketing Conferences Dates Event Name Category Location Price Jun 2–3 Digital Summit: Denver Digital Denver, CO $725 Jun 2–3 DigiMarCon Great Plains Digital Kansas City, KS $597 Jun 2–4 Gartner Marketing Symposium/Xpo Digital Denver, CO $4,825 Jun 2–4 Email Innovations World Email Phoenix, AZ €1,495 Jun

It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.

Get the basics on and register for the PDMI's 2 annual events: PDMI East and PDMI West.

A look back at the history of DRTV — and why it's still a valuable advertising method today.

Direct response television (DRTV) campaigns prompt viewers to take immediate action, such as calling, visiting a website, making a purchase, registering, voting, scheduling an appointment, requesting more information, or completing another desired task.

Content marketing is a strategic marketing decision that focuses on building and distributing informative, relevant, and regular content to attract, entertain, and retain a target audience, ultimately turning that user into a customer.

3 proposals that appeared in the FTC’s initial Notice of Proposed Rulemaking were removed from the final rule after the PDMI's comments.

This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).

You must perform if you want your brand, business, or company to succeed. Learn how performance marketing can help.