What Is Audio Marketing and How to Use It in Your Campaign?
By definition, audio marketing refers to marketing initiatives where the output is audio content, versus written or visual content. While...
A 2021 Prediction: Black Friday Sees Its Shadow
Ushering in six more weeks of shopping deals to be had. By Gina Pomponi Black Friday shopping has been in vogue since the 1970s. Who...
PremiumMedia360's On-Demand Webinar Focuses on Smarter Agency Growth With Data Automation
PDMI member PremiumMedia360 (a panelist during the PDMI's Fall Seminar Series event on Sept. 21) presents an on-demand webinar on how...
The Future of TV Is Powered by Flowcode
How brands can create interactive and measurable experiences across screens. By Jim Norton COVID-19 has changed every real-life...
How to Make Testimonials More Authentic
By Anthony Ciavatta One of most common areas of feedback from focus groups watching an infomercial often centers on their impression that...
Modern Marketing Analytics — What's Working?
A special report produced by PDMI member company LeadsRx and Demand Gen Report examines what is working in modern marketing analytics,...
How to Grow E-Commerce Revenue
By Geoff Crain Canadian e-Commerce enjoyed a massive spike in 2020, with 20.7-percent growth accounting for a $39.2 billion upswing. With...
What Is Affiliate Marketing?
Affiliate marketing can be an extremely effective way to grow product sales or make money online. This type of marketing tactic has been...
What Is Performance Marketing?
If you want you brand, business, or company to succeed, you have to perform. This is where performance marketing can help. We're always...