The Past, Present, and Future of Business Payments
"Over the years, and especially in the past decade, the nature of payments has evolved. New technologies have created a faster and more...
Live CTV: The Opportunity for Advertisers and How To Get Started
PDMI member company DISH Media and Magnite (formerly Telaria and Rubicon Project) have worked in recent years to remove roadblocks around...
Comparative Advertising 101: 10 Tips for Digital Marketers
Companies may want to engage in comparative advertising, claiming that their products and services are better than their competitors...
Monthly DRTV Spend Index
Monthly DRTV campaign spend index using occurrence data collected from monitored national cable networks.
Digital Ad Spend Rankings
Current Top 5 advertisers in mobile browser display, desktop video, and paid search advertising in select vertical categories.
The More Things Change, the More They (Mostly) Stay the Same
Cannella Media's Ron Steblea writes, "Our marketing principles and fundamentals are as similar today as they were six months ago, as...
Overcoming 3 Big Obstacles to Creating Video Content During the Pandemic
Creative veteran Patrick Raymond writes, "My creative team and I look forward to the day we can again safely work side by side." Click...
Tips and Advice for Procuring Martech
Venable's AJ Zottola and Caitlyn Bingaman write, "As the landscape for martech expands, so too does the complexity of the issues that...
Great Creative Remains the Key to DTC Success
Bluewater's Rob Fallon writes, "To survive this year, marketers (and agencies) had to change the way we told the stories." Click here to...