‘I Want a Great Contact Center — How Do I Find One?’
By Greg Sarnow As a brand marketer or owner, does this sound like you? "I have a great product line, and my sales confirm that our...
How Will Google and Apple’s Privacy Updates Impact Your Ad Measurement?
PDMI member company RSLT.IO shares this quick two-page PDF, describing privacy updates by Google and Apple that will ease consumers’...
2021 Ad Outlet Directory
Click here or on the image below to reach the 2021 Ad Outlet Directory in Results Magazine's March 2021 issue. There, performance and...
Making the Best of a Bad Hand
Members of the global direct response community share how their businesses overcame the strain of yet another international crisis — the ...
Breaking Down Addressable: Start Your Media Campaign with Your Core Target
By Dan Kelly Let's face it: 2020 was brutal! But, as challenging as 2020 was, we are glad to see that audience-first buying is getting...
'As Seen on TV' Sales Explode in 2020
DRMetrix, a PDMI research partner and the direct-to-consumer (DTC) television industryʼs leading research company, uses automated content...
COVID-19 Impacts on DTC Television Advertising
DRMetrix, a PDMI research partner and the direct-to-consumer (DTC) television industryʼs leading research company, uses automated content...
Breaking Down Addressable: The Road to Execution
By Jim D'Antoni For a long time, addressable TV had been considered a “nice to have,” instead of a “must use” technology. However, during...
Ad Law in the Age of COVID-19 and Regulatory Reactions
By Melissa Landau Steinman and Kristen R. Klesh The COVID-19 crisis has spawned a new wave of predatory behavior toward consumers, with...