PDMI Editorial

Click here or on the image below to reach the 2021 Ad Outlet Directory in Results Magazine's March 2021 issue. There, performance and...

Members of the global direct response community share how their businesses overcame the strain of yet another international crisis — the ...

By Dan Kelly Let's face it: 2020 was brutal! But, as challenging as 2020 was, we are glad to see that audience-first buying is getting...

DRMetrix, a PDMI research partner and the direct-to-consumer (DTC) television industryʼs leading research company, uses automated content...

DRMetrix, a PDMI research partner and the direct-to-consumer (DTC) television industryʼs leading research company, uses automated content...

By Jim D'Antoni For a long time, addressable TV had been considered a “nice to have,” instead of a “must use” technology. However, during...

By Melissa Landau Steinman and Kristen R. Klesh The COVID-19 crisis has spawned a new wave of predatory behavior toward consumers, with...

"Over the years, and especially in the past decade, the nature of payments has evolved. New technologies have created a faster and more...

PDMI member company DISH Media and Magnite (formerly Telaria and Rubicon Project) have worked in recent years to remove roadblocks around...