What Is Direct Response Media Buying?
From a television advertising perspective, direct response media buying offers marketers discounted rates on remnant inventory. These...
What Is Direct Response Marketing?
Direct response marketing is designed to earn an instant response from consumers to a call-to-action embedded in the marketing message....
Addressable TV: The Future Is Now
PDMI member DISH Media presents a deep dive into the current state of the industry — and what’s next. For years, addressable has been...
Embracing the Era of Addressable TV
Get inside the seismic shift to audience-based video advertising. Addressable TV is no longer a future vision; it is a modern necessity...
‘I Want a Great Contact Center — How Do I Find One?’
By Greg Sarnow As a brand marketer or owner, does this sound like you? "I have a great product line, and my sales confirm that our...
How Will Google and Apple’s Privacy Updates Impact Your Ad Measurement?
PDMI member company RSLT.IO shares this quick two-page PDF, describing privacy updates by Google and Apple that will ease consumers’...
2021 Ad Outlet Directory
Click here or on the image below to reach the 2021 Ad Outlet Directory in Results Magazine's March 2021 issue. There, performance and...
Making the Best of a Bad Hand
Members of the global direct response community share how their businesses overcame the strain of yet another international crisis — the ...
Breaking Down Addressable: Start Your Media Campaign with Your Core Target
By Dan Kelly Let's face it: 2020 was brutal! But, as challenging as 2020 was, we are glad to see that audience-first buying is getting...