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What Is Mobile Marketing?

Mobile marketing is a multi-channel, digital marketing strategy that focuses on reaching a target audience on their mobile devices, such as smartphones, tablets, email, websites, SMS, MMS, social media, and other mobile applications.

As a business owner, you may be asking yourself, “Do we need to focus on mobile marketing?” The answer is a BIG yes! During the past decade, we’ve seen a huge shift of customers focusing their attention and advertising dollars to mobile. Because of this, marketers are doing the same in order to create true omnichannel engagement. As technology becomes more diverse, so does digital marketing. If you want to stay active and keep your prospect’s attention, you better make sure your content is specific, strategic, and highly personalized.

Marketing always must keep device types in mind when creating campaigns. When it comes to mobile marketing, there’s a lot that you have to stay mindful of, such as leveraging mobile apps, SMS, and MMS marketing.

Mobile marketing should play a key role when it comes to building out any short-term or long-term marketing plan. How are you going to reach your mobile users?

  • Search engine optimization (SEO)

  • Email marketing

  • Content marketing

  • Google Adwords (PPC)

  • Display advertising

  • Social media marketing

All six of these marketing strategies give you direct access to mobile users, giving you multiple channels to reach your target prospect. Targeting all of these digital marketing components allows you to reach your audience where they are most comfortable. For mobile marketing to be effective, you need to curate a cohesive experience that customers expect — and that can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms.

Mobile marketing can do wonders for driving brand value and demand for your products or services by leveraging mobile devices to connect with more consumers in real time at any point in the customer’s journey. Mobile is also growing steadily.

Mobile vs. Desktop in 2021

According to TechJury, over the course of one year, shares of mobile users have increased by more than 10 percent. That’s not all — they found a lot of interesting insights:

  • Mobile vs. desktop usage stats in 2021 reveal 50 percent of B2B inquiries were made on mobile last year.

  • Social media takes 25 percent of all digital media consumption, and it