What Is Affiliate Marketing?
Affiliate marketing is a methodology where third-party media buyers drive potential customers to an advertiser's product or service — on behalf of the advertiser.
Affiliates can: purchase media at scale to generate sales; create unique marketing materials — separate from the advertiser's materials — to target different consumers; and market a product or service in new geographies.
Want to read more about the basics of affiliate marketing? PDMI member DFO Global has you covered with this evergreen infographic that breaks down the components of affiliate marketing, how affiliates get paid, potential challenges, and more.