PDMI Editorial

Companies may want to engage in comparative advertising, claiming that their products and services are better than their competitors...

Monthly DRTV campaign spend index using occurrence data collected from monitored national cable networks.

Current Top 5 advertisers in mobile browser display, desktop video, and paid search advertising in select vertical categories.

Cannella Media's Ron Steblea writes, "Our marketing principles and fundamentals are as similar today as they were six months ago, as...

Creative veteran Patrick Raymond writes, "My creative team and I look forward to the day we can again safely work side by side." Click...

Venable's AJ Zottola and Caitlyn Bingaman write, "As the landscape for martech expands, so too does the complexity of the issues that...

Bluewater's Rob Fallon writes, "To survive this year, marketers (and agencies) had to change the way we told the stories." Click here to...

RSLT's Shira Witelson writes, "Data collection is not nearly as elusive as the most ignored issue in marketing and advertising: ad...

The PDMI's Thomas Haire writes, "While a turn of the calendar page to 2021 won’t magically eliminate these challenges, there is reason...