How Great Storytelling Can Strike a Chord With Your Audience
The importance of and key aspects to great storytelling in effective and memorable performance marketing campaigns.
Anatomy of an Anti-Sale
The importance of using your beliefs as selling points with the anti-sale in effective DTC and performance marketing campaigns.
Stay Safe. Stay Healthy. Stay Strong.
Thomas Haire, the PDMI's chief content officer, shares the PDMI's vision as the industry faces the COVID-19 pandemic head on.
FTC Considers Expanded Regulation of Negative Option Marketing Programs
Subscription-based marketing is one of the fastest growing trends in DTC marketing today.
The Power of Biculturals
Understanding how bicultural Hispanics navigate between cultures is imperative to successful DTC and performance-driven marketing efforts.
Part 2: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
Part 2 takes a detailed look at 5 of the 10 pitfalls brands implementing an integrated DTC marketing campaign should avoid.
Getting a 2020 Read on DTC Marketing
Analysis of anticipated trends in opportunities and challenges in 2020 DTC marketing landscape.
5 Tips to Create — and Maintain — Brand Equity on Amazon
Learn the 5 areas where your brand equity is most affected on the Amazon platform and tips on how your efforts best work in your favor.
Before We Turn to the New Year, a Heartfelt Thanks
Thomas Haire, the PDMI's chief content officer, shares the association's thank you to its members for a tremendous first year in operation.