PDMI Editorial

The PDMI's Thomas Haire writes that it’s never too late to learn something new and let it benefit you — and the community around you.

While many brick-and-mortar retailers are facing big 2020 losses, e-commerce sales revenue has skyrocketed in the stay-at-home era.

By taking the Black out of Black Friday, we as brands and marketing leaders share more transparency in our quest to even the playing field.

Thomas Galati, of Diray Media, has spent most of his career on the digital side of advertising. When he made the move to a TV-centric...

As the world begins to peek around the corner in hopes of moving forward, what does the near future look like for performance marketers?

Attribution remains the industry's leading buzzword — and its biggest challenge.

Performance and DTC marketing companies need to stay up to date on the laws, rules, and regulations to minimize risk in a COVID world.

Contributing factors to the rise of success in DTC and performance marketing campaigns in a COVID world.

Thomas Haire, the PDMI's chief content officer, shares his latest thoughts on where the association is heading through this difficult year.