PDMI Editorial

Members of the PDMI’s Brand Response Council test their wit — and editorial skills — by coining their own phrases to describe 2020....

Adaptability and communication — both internally and externally — buoy performance marketers Shop LC and The Habit Burger Grill as they...

Leaders from PDMI member companies share their visionary expertise as the performance marketing industry heads into a new year. What are...

From customization to short- and long-form delivery, Yangaroo has become a one-stop-shop for DR clients looking for a single solution.

Emerging Networks LLC has just recorded its 11th-consecutive quarter of double-digit revenue growth.

Can the Federal Trade Commission (FTC) can obtain equitable monetary relief, such as disgorgement, under Section 13(b) of the FTC Act?

CoreMedia Systems expands the focus of its internal COVID-19 safety efforts into an industry-wide opportunity.

Cannella Media's Matt Greenfield writes that today's performance marketing campaigns work best when you stay flexible and enjoy the journey.

A recent Supreme Court decision placing significant limitations on the restitution remedy could limit the FTC’s restitution power.