Part 2: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
Part 2 takes a detailed look at 5 of the 10 pitfalls brands implementing an integrated DTC marketing campaign should avoid.
Getting a 2020 Read on DTC Marketing
Analysis of anticipated trends in opportunities and challenges in 2020 DTC marketing landscape.
5 Tips to Create — and Maintain — Brand Equity on Amazon
Learn the 5 areas where your brand equity is most affected on the Amazon platform and tips on how your efforts best work in your favor.
Before We Turn to the New Year, a Heartfelt Thanks
Thomas Haire, the PDMI's chief content officer, shares the association's thank you to its members for a tremendous first year in operation.
The Intersection of Communication and Analysis Drives New Sales and Lifetime Value
Key factors marketing teams should consider in acquiring and utilizing relevant data to create effective consumer journey roadmaps.
Cross-Platform Optimization Is Just Common Sense
Integral steps DTC marketers should follow to produce effective cross-platform optimized content.
Hulu: 'Best Experience, Best Results'
From upper-funnel awareness to lower-funnel results, Hulu's advertising opportunities help DTC brands cross digital-to-TV bridge.
Part 1: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
Part 1 of this series looks at 5 of 10 potential pitfalls brands entering the DTC marketing space must avoid.
Strategies for Winning DRTV
The Engagious team analyzes DTC campaigns to find out what works, what doesn’t, and why.