Advanced TV Leftovers Equal New Opportunity for DR Marketers

A new trend has emerged where cable networks are collaborating with multichannel video programming distributors (MVPD), as well as virtual (vMVPD) partners to turn their national ad inventory into something far more appealing to brand advertisers.

Armed with new capabilities, cable networks are already starting to offer brand advertisers the ability to target their television commercials to their ideal audience. This creates an opportunity for direct and brand response advertisers to have their commercials delivered, during the same ad breaks, to all the leftover households. Joseph Gray of DRMetrix shares how these new advanced advertising break types work in today's advertising landscape for today's DTC advertisers.

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