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TV's Alphabet Soup
- Jun 1, 2019
- 1 min read
By Thomas Haire
We spend hours buzzing around TV advertising and technology's latest acronyms. But where do OTT's effects on the performance advertising landscape really stand at this moment — and where do marketers and media need to be to capitalize?
Your breakdown of TV terminology was exceptionally clear and engaging. It reminded me of some insights I recently read on https://thesagelawgroup.ca/, which provided a thoughtful perspective on interpreting complex information. I especially appreciated the way you made technical details approachable for readers of all levels.