Expanding Your Global Footprint: Going Directly From the U.S. to Canada
Once well embedded in the United States, established American brands should look north to Canada as their next market to conquer.
Listen, Learn, Lead: Your Goals Are the PDMI’s Goals
Thomas Haire writes, "We’re happy to listen, because at the PDMI, learning and improving isn’t just a one-way street."
Amazon Sets Its Sights on Facebook-Google Duopoly
While Facebook and Google have long been the sweethearts of the digital advertising world, Amazon has been gaining status.
The 5 Most Important Considerations Before Going Global
Opportunity and digital access to global markets, makes expansion worth a serious look. Read these key factors to see if you are ready.
Reaching Profitable Scale With Hispanic Marketing
Extended reach, efficiencies and scale direct-to-consumer advertisers can experience by marketing to Hispanic audiences.
TV's Alphabet Soup
Where do OTT's effects on the performance advertising landscape really stand — and where do marketers and media need to be to capitalize?
Advanced TV Leftovers Equal New Opportunity for DR Marketers
Cable networks are collaborating with MVPD and vMVPD partners to turn national ad inventory into appealing offerings for brand advertisers.
Radio vs. Podcast: Are They Really Different?
Key differences between radio and podcasts DTC marketers should understand to develop effective consumer engagement marketing plans.
The PDMI’s Hot, Hazy — but Not Lazy — Days of Summer
Thomas Haire, the PDMI's chief content officer, lays out the association's plans for the second half of 2019.