Stay Safe. Stay Healthy. Stay Strong.
Thomas Haire, the PDMI's chief content officer, shares the PDMI's vision as the industry faces the COVID-19 pandemic head on.
FTC Considers Expanded Regulation of Negative Option Marketing Programs
Subscription-based marketing is one of the fastest growing trends in DTC marketing today.
The Power of Biculturals
Understanding how bicultural Hispanics navigate between cultures is imperative to successful DTC and performance-driven marketing efforts.
Part 2: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
Part 2 takes a detailed look at 5 of the 10 pitfalls brands implementing an integrated DTC marketing campaign should avoid.
Getting a 2020 Read on DTC Marketing
Analysis of anticipated trends in opportunities and challenges in 2020 DTC marketing landscape.
5 Tips to Create — and Maintain — Brand Equity on Amazon
Learn the 5 areas where your brand equity is most affected on the Amazon platform and tips on how your efforts best work in your favor.
Before We Turn to the New Year, a Heartfelt Thanks
Thomas Haire, the PDMI's chief content officer, shares the association's thank you to its members for a tremendous first year in operation.
The Intersection of Communication and Analysis Drives New Sales and Lifetime Value
Key factors marketing teams should consider in acquiring and utilizing relevant data to create effective consumer journey roadmaps.
Cross-Platform Optimization Is Just Common Sense
Integral steps DTC marketers should follow to produce effective cross-platform optimized content.