PDMI Editorial

Integral steps DTC marketers should follow to produce effective cross-platform optimized content.

From upper-funnel awareness to lower-funnel results, Hulu's advertising opportunities help DTC brands cross digital-to-TV bridge.

Part 1 of this series looks at 5 of 10 potential pitfalls brands entering the DTC marketing space must avoid.

The Engagious team analyzes DTC campaigns to find out what works, what doesn’t, and why.

Insights on how performance marketers can effectively engage with and win the loyalty and buying power of influential Hispanics.

As the PDMI turns the corner into Year Two, where the association can expand and improve its service to the performance marketing industry.

Once well embedded in the United States, established American brands should look north to Canada as their next market to conquer.

Thomas Haire writes, "We’re happy to listen, because at the PDMI, learning and improving isn’t just a one-way street."

While Facebook and Google have long been the sweethearts of the digital advertising world, Amazon has been gaining status.