PDMI Editorial

With more than $6 billion in projected media spending, the 2020 presidential campaign season will be — by far — the most expensive ever.

Contact and demographic information from more than 120 TV channels, streaming outlets, podcast networks, and more.

Seven reasons why you should consider expanding your marketing efforts into the U.S. Hispanic space today.

People are changing how they consume TV, but not necessarily what they are consuming. How do changing viewing habits affect DTC ad spend?

The importance of and key aspects to great storytelling in effective and memorable performance marketing campaigns.

The importance of using your beliefs as selling points with the anti-sale in effective DTC and performance marketing campaigns.

Thomas Haire, the PDMI's chief content officer, shares the PDMI's vision as the industry faces the COVID-19 pandemic head on.

Subscription-based marketing is one of the fastest growing trends in DTC marketing today.

Understanding how bicultural Hispanics navigate between cultures is imperative to successful DTC and performance-driven marketing efforts.