PDMI Editorial

By Jim D'Antoni For a long time, addressable TV had been considered a “nice to have,” instead of a “must use” technology. However, during...

By Melissa Landau Steinman and Kristen R. Klesh The COVID-19 crisis has spawned a new wave of predatory behavior toward consumers, with...

"Over the years, and especially in the past decade, the nature of payments has evolved. New technologies have created a faster and more...

PDMI member company DISH Media and Magnite (formerly Telaria and Rubicon Project) have worked in recent years to remove roadblocks around...

Companies may want to engage in comparative advertising, claiming that their products and services are better than their competitors...

Monthly DRTV campaign spend index using occurrence data collected from monitored national cable networks.

Current Top 5 advertisers in mobile browser display, desktop video, and paid search advertising in select vertical categories.

Cannella Media's Ron Steblea writes, "Our marketing principles and fundamentals are as similar today as they were six months ago, as...

Creative veteran Patrick Raymond writes, "My creative team and I look forward to the day we can again safely work side by side." Click...