Before We Turn to the New Year, a Heartfelt Thanks
Thomas Haire, the PDMI's chief content officer, shares the association's thank you to its members for a tremendous first year in operation.
The Intersection of Communication and Analysis Drives New Sales and Lifetime Value
Key factors marketing teams should consider in acquiring and utilizing relevant data to create effective consumer journey roadmaps.
Cross-Platform Optimization Is Just Common Sense
Integral steps DTC marketers should follow to produce effective cross-platform optimized content.
Hulu: 'Best Experience, Best Results'
From upper-funnel awareness to lower-funnel results, Hulu's advertising opportunities help DTC brands cross digital-to-TV bridge.
Part 1: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
Part 1 of this series looks at 5 of 10 potential pitfalls brands entering the DTC marketing space must avoid.
Strategies for Winning DRTV
The Engagious team analyzes DTC campaigns to find out what works, what doesn’t, and why.
U.S. Hispanic Millennials: The Sweet Spot for Sales Growth
Insights on how performance marketers can effectively engage with and win the loyalty and buying power of influential Hispanics.
For Our Next Act …
As the PDMI turns the corner into Year Two, where the association can expand and improve its service to the performance marketing industry.
Expanding Your Global Footprint: Going Directly From the U.S. to Canada
Once well embedded in the United States, established American brands should look north to Canada as their next market to conquer.