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U.S. Hispanic Millennials: The Sweet Spot for Sales Growth
According to Denira Borrero of Omni Direct, Hispanics across all age groups, and especially millennials, share more ad content, are more likely to click on shared content, and welcome more advertising content on social media than their non-Hispanic counterparts. How can performance marketers effectively engage with and win the loyalty and buying power of influential Hispanics on social media platforms?