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U.S. Hispanic Millennials: The Sweet Spot for Sales Growth
- Results Magazine
- Aug 31, 2019
- 1 min read
According to Denira Borrero of Omni Direct, Hispanics across all age groups, and especially millennials, share more ad content, are more likely to click on shared content, and welcome more advertising content on social media than their non-Hispanic counterparts. How can performance marketers effectively engage with and win the loyalty and buying power of influential Hispanics on social media platforms?
Great insights in this article, the point about U.S. Hispanic millennials being more active on social media and more receptive to advertising really resonates. At Gulf Coast Residential Services, we’ve observed that tailoring home repair service messaging to highlight community, trust, and digital engagement can make a significant difference in outreach. It’s an important reminder that understanding audience behaviour leads to stronger connections and better results.