U.S. Hispanic Millennials: The Sweet Spot for Sales Growth

Representing 23 percent of the entire U.S. population younger than age 34 and showing exceptionally high engagement on social media platforms, millennial Hispanics are being courted by marketers to increase returns on digital ad dollars and leverage the segment’s super-influencer status to grow overall market share.

According to Denira Borrero of Omni Direct, Hispanics across all age groups, and especially millennials, share more ad content, are more likely to click on shared content, and welcome more advertising content on social media than their non-Hispanic counterparts.

In this article printed in Results Magazine, Borrero shares insights on how performance marketers can effectively engage with and win the loyalty and buying power of influential Hispanics on social media platforms to lock in growth for the long term.

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