Cross-platform optimization is a common sense approach direct-to-consumer (DTC) marketers must use to optimize campaign success according to this article printed in Results Magazine.
Digital product marketing experts at Bluewater Media explain that cross-platform optimization involves having tailoring content messaging to the audience a marketer is trying to connect with based on the platform a potential consumer is engaging (online, mobile, social, tv, etc.). For example, content that resonates with consumers on Facebook might not work on Instagram, DRTV, home shopping, Amazon, in retail, or in other channels. This presents a unique challenge for DTC marketers.
Read the full article for more information on integral steps DTC marketers should follow to produce effective cross-platform optimized content.