![dial800-every-connection-pdmi[81].png](https://static.wixstatic.com/media/f3a6cf_4748d17ee8564ae69569b95f64930bb1~mv2.png/v1/fill/w_188,h_188,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/dial800-every-connection-pdmi%5B81%5D.png)
Revolution or Evolution?
By Thomas Haire
As performance-driven marketers continue to seek the right mix of online and offline media, opportunities for success are more available than ever for those willing to put in the hard work that's defined the space for decades.