5 Ways to Build a DTC Model Using Response-Driven Performance Marketing

While traditional advertising has dominated for decades, today’s response-driven TV and digital performance marketing strategies are leading the way. Brands like Keurig, Wahl, Philips, Hoover, and even Amazon have added this direct-to-consumer (DTC) approach to their marketing mix. But, you don’t need break-the-bank budgets to execute this strategy. When done effectively, media efficiencies in this model allow businesses and brands to launch products, drive sales, and create new customer acquisition channels while owning the data — allowing companies to go deeper in a relationship with their customers. Barbara Kerry of Script to Screen shares the five proven ways to take ownership of the consumer/brand relationship from third-party distributors and implement a DTC strategy that will lead your business into a more profitable future.


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