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What Is Audio Marketing and How to Use It in Your Campaign?


By definition, audio marketing refers to marketing initiatives where the output is audio content, versus written or visual content. While companies have been using audio marketing effectively for decades, it’s just now starting to play a key role in businesses’ marketing strategies.


If you’ve been thinking about getting started with audio marketing or thinking about going all-in, right now is a great time to take advantage of all the different ways audio can play a role in your marketing.


What Categories Are Included in Audio Marketing?


There are a number of different categories under the audio marketing umbrella. Some of the most popular include:

  • Podcasts

  • Podcast advertising

  • Radio

  • Radio advertising

  • Voice search via Google

  • Alexa skills

  • Voice-enabled advertising

How to Create an Audio Marketing Strategy


There are a number of different ways you can implement audio marketing into your overall marketing strategy. Here’s how you can create an audio marketing strategy.


What’s your goal using audio marketing? You always want to set goals for your marketing initiatives, so you need to think about how audio marketing can help feed the growth of your business.


You can use audio marketing for:

  • Branding and awareness

  • A new lead-generation channel

  • To sell products and services

  • To increase voice SEO keywords and rankings

Creating Content for Your Audio Campaigns