Great Digital Creative Opens New Opportunities
Kingstar Media's Ed Crain and Geoff Crain write, "On social, many marketers can run 20 to 30 variations of a creative in a week on a very...
How Great Storytelling Can Strike a Chord With Your Audience
The importance of and key aspects to great storytelling in effective and memorable performance marketing campaigns.
Anatomy of an Anti-Sale
The importance of using your beliefs as selling points with the anti-sale in effective DTC and performance marketing campaigns.
Part 2: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
Part 2 takes a detailed look at 5 of the 10 pitfalls brands implementing an integrated DTC marketing campaign should avoid.
Part 1: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
Part 1 of this series looks at 5 of 10 potential pitfalls brands entering the DTC marketing space must avoid.
Strategies for Winning DRTV
The Engagious team analyzes DTC campaigns to find out what works, what doesn’t, and why.