5 Musts for Great Direct Response Copywriting
As direct response marketing has spread from traditional media like TV and radio into digital outlets like email and social media, the...
Overcoming 3 Big Obstacles to Creating Video Content During the Pandemic
Creative veteran Patrick Raymond writes, "My creative team and I look forward to the day we can again safely work side by side." Click...
Great Creative Remains the Key to DTC Success
Bluewater's Rob Fallon writes, "To survive this year, marketers (and agencies) had to change the way we told the stories." Click here to...
Great Digital Creative Opens New Opportunities
Kingstar Media's Ed Crain and Geoff Crain write, "On social, many marketers can run 20 to 30 variations of a creative in a week on a very...
How Great Storytelling Can Strike a Chord With Your Audience
The importance of and key aspects to great storytelling in effective and memorable performance marketing campaigns.
Anatomy of an Anti-Sale
The importance of using your beliefs as selling points with the anti-sale in effective DTC and performance marketing campaigns.