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PDMI Editorial

Read, research, and stay informed.

How Great Storytelling Can Strike a Chord With Your Audience

The importance of and key aspects to great storytelling in effective and memorable performance marketing campaigns.

Anatomy of an Anti-Sale

The importance of using your beliefs as selling points with the anti-sale in effective DTC and performance marketing campaigns.

Part 2: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign

Part 2 takes a detailed look at 5 of the 10 pitfalls brands implementing an integrated DTC marketing campaign should avoid.

Part 1: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign

Part 1 of this series looks at 5 of 10 potential pitfalls brands entering the DTC marketing space must avoid.

Strategies for Winning DRTV

The Engagious team analyzes DTC campaigns to find out what works, what doesn’t, and why.

5 Ways to Build a DTC Model Using Response-Driven Performance Marketing

Five proven ways to take ownership of the consumer/brand relationship and efficiently implement a DTC strategy to grow sales.