TikTok Shop: The Next Big E-Commerce Frontier
By Ranjit Mulgaonkar TikTok isn’t just for viral dances anymore — it’s quietly building one of the fastest-growing e-commerce platforms in the U.S. In just a year, TikTok Shop has attracted more than 500,000 sellers and hit $12.5 billion in revenue in April 2025 — a 128% year-over-year jump. It’s now competing head-on with Amazon, Walmart, and eBay by redefining how people discover and buy online. Why TikTok Shop Stands Out Unlike Amazon’s search-based model, TikTok thrives
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