PDMI Editorial

E-commerce analytics describes the process of collecting, analyzing, and interpreting data generated by an online store and its marketing channels.

With the rise of digital shopping, many entrepreneurs are choosing e-commerce as their route to financial independence and business success. However, to truly thrive in the competitive digital marketplace, it’s crucial to build a strong foundation, understand market dynamics, and leverage the latest tools and strategies.

As the e-commerce landscape evolves, D2C strategies are essential for maximizing customer engagement, increasing sales, and building brand loyalty.

Understanding and optimizing the sales funnel is vital. Every interaction — from the first ad to post-sale follow-up — should align with your funnel strategy to maximize conversions and reduce drop-offs.

ZiggleTech announces the launch of its new Fractional CMO Services.

Search engine Ooptimization (SEO) remains one of the most essential components of digital marketing in 2025. Whether you're a startup founder, in-house marketing lead, or part of an agency team, understanding SEO is non-negotiable for growing visibility, traffic, and revenue. At the PDMI, we equip entrepreneurs, marketers, and businesses with the education and tools to stay competitive. This guide will break down SEO’s role in digital marketing, how it works, and what strate