PDMI Editorial

Beauty products have become the best-selling category on TikTok Shop, accounting for more than 370 million items sold globally.

The “7 Ps” of marketing are still relevant today, particularly when it comes to scaling direct-to-consumer (D2C) brands. Is there an 8th P?

By Maya Mulgaonkar and Ranjit Mulgaonkar Amazon’s Creator Connection program allows brands to connect with social media influencers and...

By Ranjit Mulgaonkar and Maya Mulgaonkar In November, Amazon announced another ground-breaking partnership with Meta (Facebook’s parent...

What are the most effective digital marketing strategies for 2024 and how can you implement them in your business today?

Digital marketing is a term that’s commonly used, but not always fully understood. At the purest level, it covers any marketing that uses...