ZiggleTech Launches Fractional CMO Services
ZiggleTech announces the launch of its new Fractional CMO Services.
What Is SEO in Digital Marketing? An In-Depth Guide for 2025
Search engine Ooptimization (SEO) remains one of the most essential components of digital marketing in 2025. Whether you're a startup founder, in-house marketing lead, or part of an agency team, understanding SEO is non-negotiable for growing visibility, traffic, and revenue. At the PDMI, we equip entrepreneurs, marketers, and businesses with the education and tools to stay competitive. This guide will break down SEO’s role in digital marketing, how it works, and what strate
What Is Digital Marketing? A Complete Guide for Entrepreneurs, Agencies, and Marketing Teams
Whether you're a solo entrepreneur building a brand from scratch, a marketing agency managing campaigns for clients, or an internal marketing team scaling performance, mastering digital marketing is essential for growth.
Planning and Measuring Google/YouTube TV Advertising
It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.
The PDMI's 2025 Performance Marketing Events
Get the basics on and register for the PDMI's 2 annual events: PDMI East and PDMI West.
DRTV: A Look at the History and Future of Direct Response
A look back at the history of DRTV — and why it's still a valuable advertising method today.