PDMI Editorial

Get the basics on and register for the PDMI's 2 annual events: PDMI East and PDMI West.

A look back at the history of DRTV — and why it's still a valuable advertising method today.

Direct response television (DRTV) campaigns prompt viewers to take immediate action, such as calling, visiting a website, making a purchase, registering, voting, scheduling an appointment, requesting more information, or completing another desired task.

Content marketing is a strategic marketing decision that focuses on building and distributing informative, relevant, and regular content to attract, entertain, and retain a target audience, ultimately turning that user into a customer.

This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).

You must perform if you want your brand, business, or company to succeed. Learn how performance marketing can help.