What Is Performance Marketing?
Performance marketing is marketing based solely on business outcomes and data. While brand marketing is used to grow recognition and increase visibility, unfortunately it doesn't focus on what matters most in marketing: results.
Performance marketing's strength is derived from a straightforward concept: the agency must meet client-defined metrics and achieve the desired impact — a measurable business result — to fulfill the contract.
Want to read more about the basics of performance marketing? PDMI member DFO Global has you covered with this evergreen infographic that breaks down the difference between brand and performance marketing, how performance marketing works, common conversion goals, and more.