The Future of TV Is Powered by FlowcodeHow brands can create interactive and measurable experiences across screens. By Jim Norton COVID-19 has changed every real-life...
How to Make Testimonials More AuthenticBy Anthony Ciavatta One of most common areas of feedback from focus groups watching an infomercial often centers on their impression that...
Modern Marketing Analytics — What's Working?A special report produced by PDMI member company LeadsRx and Demand Gen Report examines what is working in modern marketing analytics,...
What Is Affiliate Marketing?Affiliate marketing can be an extremely effective way to grow product sales or make money online. This type of marketing tactic has been...
5 Reasons You Should Use a Media AgencyIn the era of social media and influencers, even more business owners and CMOs are drawn like moths to the flame of earned media...
5 Musts for Great Direct Response CopywritingAs direct response marketing has spread from traditional media like TV and radio into digital outlets like email and social media, the...