What Is Direct Response Media Buying?
From a television advertising perspective, direct response media buying offers discounted rates to marketers on remnant inventory. These...
PDMI Editorial
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What Is Direct Response Marketing?
Direct response marketing is designed to earn an instant response from consumers to a call-to-action embedded in the marketing message....
‘I Want a Great Contact Center — How Do I Find One?’
By Greg Sarnow As a brand marketer or owner, does this sound like you? "I have a great product line, and my sales confirm that our...
2021 Ad Outlet Directory
Click here or on the image below to reach the 2021 Ad Outlet Directory in Results Magazine's March 2021 issue. There, performance and...
Making the Best of a Bad Hand
Members of the global direct response community share how their businesses overcame the strain of yet another international crisis — the ...
The More Things Change, the More They (Mostly) Stay the Same
Cannella Media's Ron Steblea writes, "Our marketing principles and fundamentals are as similar today as they were six months ago, as...