PDMI Editorial

Conversion rate optimization has become an integral part of digital marketing, evolving from simple A/B testing to a more sophisticated approach involving data analytics, behavioral psychology, and automation tools.

Content marketing isn’t just about writing blog posts or publishing videos. It’s a core strategy within digital marketing that builds trust, engages audiences, and fuels nearly every other channel.

As streaming continues to dominate how consumers watch content, understanding the terms OTT (over-the-top) and CTV (connected TV) has become essential for marketers aiming to reach modern audiences effectively. While these terms are often used interchangeably, they refer to distinct concepts in the streaming and advertising ecosystem. In this guide, we'll break down the differences between OTT and CTV, explore advertising strategies for both, and introduce emerging trends and

If you're building or refining your performance marketing strategy, here are 13 highly effective tactics — along with actionable context to help you implement each one.

Understanding and optimizing the sales funnel is vital. Every interaction — from the first ad to post-sale follow-up — should align with your funnel strategy to maximize conversions and reduce drop-offs.

ZiggleTech announces the launch of its new Fractional CMO Services.