Listen, Learn, Lead: Your Goals Are the PDMI’s Goals
Thomas Haire writes, "We’re happy to listen, because at the PDMI, learning and improving isn’t just a one-way street."
The PDMI’s Hot, Hazy — but Not Lazy — Days of Summer
Thomas Haire, the PDMI's chief content officer, lays out the association's plans for the second half of 2019.
5 Ways to Build a DTC Model Using Response-Driven Performance Marketing
Five proven ways to take ownership of the consumer/brand relationship and efficiently implement a DTC strategy to grow sales.
4 Insights for Hispanic Market Success in 2019
Four considerations to help direct-to-consumer marketers drive growth by effectively connecting with the U.S. Hispanic audience.
Drive Lower CPA by Laying a Great Digital Foundation
Direct-to-consumer marketers must build a strong digital foundation to drive consumer engagement and conversion.
Revolution or Evolution?
By Thomas Haire As performance-driven marketers continue to seek the right mix of online and offline media, opportunities for success are...