Stay Safe. Stay Healthy. Stay Strong.
Thomas Haire, the PDMI's chief content officer, shares the PDMI's vision as the industry faces the COVID-19 pandemic head on.
FTC Considers Expanded Regulation of Negative Option Marketing Programs
Subscription-based marketing is one of the fastest growing trends in DTC marketing today.
Getting a 2020 Read on DTC Marketing
Analysis of anticipated trends in opportunities and challenges in 2020 DTC marketing landscape.
Before We Turn to the New Year, a Heartfelt Thanks
Thomas Haire, the PDMI's chief content officer, shares the association's thank you to its members for a tremendous first year in operation.
The Intersection of Communication and Analysis Drives New Sales and Lifetime Value
Key factors marketing teams should consider in acquiring and utilizing relevant data to create effective consumer journey roadmaps.
Strategies for Winning DRTV
The Engagious team analyzes DTC campaigns to find out what works, what doesn’t, and why.