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PDMI Editorial

Read, research, and stay informed.

Overcoming 3 Big Obstacles to Creating Video Content During the Pandemic

Creative veteran Patrick Raymond writes, "My creative team and I look forward to the day we can again safely work side by side." Click...

Tips and Advice for Procuring Martech

Venable's AJ Zottola and Caitlyn Bingaman write, "As the landscape for martech expands, so too does the complexity of the issues that...

Great Creative Remains the Key to DTC Success

Bluewater's Rob Fallon writes, "To survive this year, marketers (and agencies) had to change the way we told the stories." Click here to...

Saturation Seems to Be the Hardest Word

RSLT's Shira Witelson writes, "Data collection is not nearly as elusive as the most ignored issue in marketing and advertising: ad...

Paradigms Shifted, Lessons Learned, Hopes Renewed

The PDMI's Thomas Haire writes, "While a turn of the calendar page to 2021 won’t magically eliminate these challenges, there is reason...

Great Digital Creative Opens New Opportunities

Kingstar Media's Ed Crain and Geoff Crain write, "On social, many marketers can run 20 to 30 variations of a creative in a week on a very...