Content Marketing: How To Write Content That Gets Results
Content marketing is a strategic marketing decision that focuses on building and distributing informative, relevant, and regular content to attract, entertain, and retain a target audience, ultimately turning that user into a customer.
PDMI Comments Help Push FTC to Narrow Final ‘Click-to-Cancel’ Rules
3 proposals that appeared in the FTC’s initial Notice of Proposed Rulemaking were removed from the final rule after the PDMI's comments.
Understanding Attribution Models for B2C Businesses
This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).
What Is Performance Marketing?
You must perform if you want your brand, business, or company to succeed. Learn how performance marketing can help.
Buy With Prime Can Boost Your E-Commerce Conversion by up to 40%
Buy With Prime is a new service from Amazon for brands that want to access 200 million Prime members.
White Labeling vs. Private Labeling
To help you navigate these options, we’ll break down the key differences between white labeling and private labeling.