OTT vs. CTV: Understanding the Differences and Maximizing Advertising Impact
As streaming continues to dominate how consumers watch content, understanding the terms OTT (over-the-top) and CTV (connected TV) has become essential for marketers aiming to reach modern audiences effectively. While these terms are often used interchangeably, they refer to distinct concepts in the streaming and advertising ecosystem. In this guide, we'll break down the differences between OTT and CTV, explore advertising strategies for both, and introduce emerging trends and
13 Performance Marketing Strategies to Drive Measurable Growth in 2025
If you're building or refining your performance marketing strategy, here are 13 highly effective tactics — along with actionable context to help you implement each one.
ZiggleTech Launches Fractional CMO Services
ZiggleTech announces the launch of its new Fractional CMO Services.
Elevate Brand, Foster Engagement With Powerful Digital Marketing Tools
In today's rapidly evolving digital landscape, ZiggleTech empowers businesses through comprehensive digital marketing services.
Planning and Measuring Google/YouTube TV Advertising
It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.
The PDMI's 2025 Performance Marketing Events
Get the basics on and register for the PDMI's 2 annual events: PDMI East and PDMI West.