Kount Down
to PDMI West
AI in the Customer Experience
Tuesday, August 17
As the use of artificial intelligence (AI) grows in performance marketing, how are consumers affected — and what bumps in the road should you be aware of when it comes to your customer's experience? Join a panel of performance and AI experts as they weigh the positives and negatives of AI today — and in the future.
Confirmed speakers include:
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Shai Bar-Ziv, director of business development & partnerships, Rapid Phone Center
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Linda Goldstein, partner, BakerHostetler
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Tim Shuvaloff, chief information officer, DFO Global
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Derric Haynie, chief e-commerce technologist, Ecommerce Tech (moderator)
Shai Bar-Ziv
Linda Goldstein
Tim Shuvaloff
Derric Haynie
Eric Morgan
Elemerce
Patrick Raymond
Really Cool Ideas
Gregory Silvano,
Mojo (moderator)
Nicole Cordero led a powerful panel discussion about the U.S. Hispanic marketplace at PDMI West 2019 in San Diego. PDMI members can listen to audio of this educational session (and many others) through the PDMI Member Portal.
Take a look at this sample schedule as you consider securing your spot to view the next New Product Showcase on June 29.
Kristen Gasior
Balsam Brands
Kristen Gasior, CMO and head of e-commerce, is one of the original team members at Balsam Brands and started at the company as an intern during graduate school in 2007. Gasior first focused on performance marketing in addition to a plethora of other initiatives. She now oversees all marketing, e-commerce, data insights, and program management activities, leads strategic planning, and often makes chocolate chip banana bread for colleagues to enjoy (and sometimes her family and friends, too). Gasior was named an Arjay Miller scholar in Stanford’s MBA program, and graduated Phi Beta Kappa from the University of Chicago with a double-major in economics and statistics. If given a superpower, Kristen would probably want to have the ability to have unlimited superpowers – she likes having options.
Sialoren Spaulding
Farmers Insurance Group
Sialoren Spaulding, director of advertising for Farmers Insurance Group, is a marketing and advertising professional who has spent the better part of the last decade immersed in the study and practice of quality communication. As a former ad woman turned client, with both a bachelor’s and master’s in communication management, she has a breadth of experience in a variety of verticals, but is particularly well-versed in QSR, e-commerce, and financial services. Having spent time on both sides of the creative process, Spaulding is passionate about, and committed to, developing award-winning work that delivers for the business.
Andrew Videira
Luminess
Andrew Videira serves as the chief marketing & product innovation officer for Luminess, after spending nearly two decades of leading dozens of multi-million to multi-billion dollar brands in the cosmetics, hair, and skincare categories. His brand development work ranges from new and emerging indie brands through well-known national brands such as Aquaphor, Eucerin, Nivea, Color Wow Haircare, and Luminess Cosmetics. Videira’s unique blend of consumer and digital-centric marketing and willingness to adopt out-of-the-box solutions — along with his deep passion for product formulations — come together to create breakthrough innovations that consumers desire and love as demonstrated in his most recent award-winning collaboration between Luminess and Disney’s The Lion King.
Patrick Raymond
Really Cool Ideas
MODERATOR
Patrick Raymond is a brand creative architect specializing in content creation strategies and execution — and is an award-winning TV director, filmmaker, CEO, executive creative director, executive producer, and writer. His footprint is seen in prestige beauty campaigns, including top-ranking TV beauty campaigns for the Luminess® Cosmetics and Conture® Skin Care brands, plus the recent Disney's The Lion King Limited Edition Collection campaign with famous makeup artist Sir John. In addition, Raymond has directed and overseen creative execution for hundreds of other projects with top celebrities, media personalities, and Fortune 50 brands — and continues to oversee creative for multiple brands and studios with his consulting firm Really Cool Ideas Inc.
POD 1
Noon EDT/9 a.m. PDT
Product categories:
Health & Beauty
Housewares
Hardware & Home Improvement
POD 2
1 p.m. EDT/10 a.m. PDT
Product categories:
Health & Beauty
Fitness
Hardware & Home Improvement
POD 3
2 p.m. EDT/11 a.m. PDT
Product categories:
Fitness
Hardware & Home Improvement
Health & Beauty
PoD 4
3 p.m. EDT/noon PDT
Product categories:
Hardware & Home Improvement
Housewares
Health & Beauty
Linda Goldstein is co-leader of BakerHostetler’s Advertising, Marketing & Digital Media team. She provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general, district attorneys, and other federal and state agencies. Goldstein spends a considerable portion of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, social influencers, native advertising, email and telemarketing, and more. Goldstein’s commentary has appeared in The New York Times, The Wall Street Journal, CNBC, NBC’s TODAY Show, Adweek, Advertising Age, and the National Law Journal.
Linda Goldstein
BakerHostetler
Linda Goldstein is co-leader of BakerHostetler’s Advertising, Marketing & Digital Media team. She provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general, district attorneys, and other federal and state agencies. Goldstein spends a considerable portion of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, social influencers, native advertising, email and telemarketing, and more. Goldstein’s commentary has appeared in The New York Times, The Wall Street Journal, CNBC, NBC’s TODAY Show, Adweek, Advertising Age, and the National Law Journal.
Ron Hadler
Red Door Interactive
Linda Goldstein is co-leader of BakerHostetler’s Advertising, Marketing & Digital Media team. She provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general, district attorneys, and other federal and state agencies. Goldstein spends a considerable portion of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, social influencers, native advertising, email and telemarketing, and more. Goldstein’s commentary has appeared in The New York Times, The Wall Street Journal, CNBC, NBC’s TODAY Show, Adweek, Advertising Age, and the National Law Journal.
Matt Timothy
Blockboard
Linda Goldstein is co-leader of BakerHostetler’s Advertising, Marketing & Digital Media team. She provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general, district attorneys, and other federal and state agencies. Goldstein spends a considerable portion of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, social influencers, native advertising, email and telemarketing, and more. Goldstein’s commentary has appeared in The New York Times, The Wall Street Journal, CNBC, NBC’s TODAY Show, Adweek, Advertising Age, and the National Law Journal.
Andrea Pass
Andrea Pass Public Relations
MODERATOR
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PRODUCT SUBMISSIONS
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Information on Take 20 Episodes for June 2021 and Beyond: Coming Soon
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Future Events
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View the inaugural New Product Showcase
The first virtual New Product Showcase took place on Oct. 15, 2020, featuring 22 products. To watch any of these new product presentations, simply click the “view now” button at right.