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PDMI East 2022 Showguide

AI in the Customer Experience

Tuesday, August 17

As the use of artificial intelligence (AI) grows in performance marketing, how are consumers affected — and what bumps in the road should you be aware of when it comes to your customer's experience? Join a panel of performance and AI experts as they weigh the positives and negatives of AI today — and in the future.

Confirmed speakers include:

Shai Bar-Ziv, director of business development & partnerships, Rapid Phone Center
Linda Goldstein, partner, BakerHostetler
Tim Shuvaloff, chief information officer, DFO Global
Derric Haynie, chief e-commerce technologist, Ecommerce Tech (moderator)

Shai Bar-Ziv

Linda Goldstein

Tim Shuvaloff

Derric Haynie

Leadsrx link

Eric Morgan

Elemerce

Patrick Raymond

Really Cool Ideas

Gregory Silvano,

Mojo (moderator)

Nicole Cordero led a powerful panel discussion about the U.S. Hispanic marketplace at PDMI West 2019 in San Diego. PDMI members can listen to audio of this educational session (and many others) through the PDMI Member Portal.

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Take a look at this sample schedule as you consider securing your spot to view the next New Product Showcase on June 29.

Kristen Gasior

Balsam Brands

Kristen Gasior, CMO and head of e-commerce, is one of the original team members at Balsam Brands and started at the company as an intern during graduate school in 2007. Gasior first focused on performance marketing in addition to a plethora of other initiatives. She now oversees all marketing, e-commerce, data insights, and program management activities, leads strategic planning, and often makes chocolate chip banana bread for colleagues to enjoy (and sometimes her family and friends, too). Gasior was named an Arjay Miller scholar in Stanford’s MBA program, and graduated Phi Beta Kappa from the University of Chicago with a double-major in economics and statistics. If given a superpower, Kristen would probably want to have the ability to have unlimited superpowers – she likes having options.

Sialoren Spaulding

Farmers Insurance Group

Sialoren Spaulding, director of advertising for Farmers Insurance Group, is a marketing and advertising professional who has spent the better part of the last decade immersed in the study and practice of quality communication. As a former ad woman turned client, with both a bachelor’s and master’s in communication management, she has a breadth of experience in a variety of verticals, but is particularly well-versed in QSR, e-commerce, and financial services. Having spent time on both sides of the creative process, Spaulding is passionate about, and committed to, developing award-winning work that delivers for the business.

Andrew Videira

Luminess

Andrew Videira serves as the chief marketing & product innovation officer for Luminess, after spending nearly two decades of leading dozens of multi-million to multi-billion dollar brands in the cosmetics, hair, and skincare categories. His brand development work ranges from new and emerging indie brands through well-known national brands such as Aquaphor, Eucerin, Nivea, Color Wow Haircare, and Luminess Cosmetics. Videira’s unique blend of consumer and digital-centric marketing and willingness to adopt out-of-the-box solutions — along with his deep passion for product formulations — come together to create breakthrough innovations that consumers desire and love as demonstrated in his most recent award-winning collaboration between Luminess and Disney’s The Lion King.

Patrick Raymond

Really Cool Ideas

MODERATOR

Patrick Raymond is a brand creative architect specializing in content creation strategies and execution — and is an award-winning TV director, filmmaker, CEO, executive creative director, executive producer, and writer. His footprint is seen in prestige beauty campaigns, including top-ranking TV beauty campaigns for the Luminess® Cosmetics and Conture® Skin Care brands, plus the recent Disney's The Lion King Limited Edition Collection campaign with famous makeup artist Sir John. In addition, Raymond has directed and overseen creative execution for hundreds of other projects with top celebrities, media personalities, and Fortune 50 brands — and continues to oversee creative for multiple brands and studios with his consulting firm Really Cool Ideas Inc.

POD 1

Noon EDT/9 a.m. PDT

Product categories:

Health & Beauty

Housewares

Hardware & Home Improvement

POD 2

1 p.m. EDT/10 a.m. PDT

Product categories:

Health & Beauty

Fitness

Hardware & Home Improvement

POD 3

2 p.m. EDT/11 a.m. PDT

Product categories:

Fitness

Hardware & Home Improvement

Health & Beauty

PoD 4

3 p.m. EDT/noon PDT

Product categories:

Hardware & Home Improvement

Housewares

Health & Beauty

Linda Goldstein is co-leader of BakerHostetler’s Advertising, Marketing & Digital Media team. She provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general, district attorneys, and other federal and state agencies. Goldstein spends a considerable portion of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, social influencers, native advertising, email and telemarketing, and more. Goldstein’s commentary has appeared in The New York Times, The Wall Street Journal, CNBC, NBC’s TODAY Show, Adweek, Advertising Age, and the National Law Journal.

Linda Goldstein

BakerHostetler

Ron Hadler

Red Door Interactive

Matt Timothy

Blockboard

Andrea Pass

Andrea Pass Public Relations

MODERATOR

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PRODUCT SUBMISSIONS

Info on submitting product presentations

Information on Take 20 Episodes for June 2021 and Beyond: Coming Soon

The Brand Response Council is hard at work confirming topics and speakers for its upcoming summer 2021 episodes!

Future Events

Present your product at the Feb. 25 event >

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View the inaugural New Product Showcase

The first virtual New Product Showcase took place on Oct. 15, 2020, featuring 22 products. To watch any of these new product presentations, simply click the “view now” button at right.

Watch individual pitches of each NPS product.

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Jill Albert

Jill Albert, president and founder of Direct Results, is a recognized leader and innovator, developing strategies to drive change and deliver action. Her specialty is matching products and services with audio influencers who engage listeners to shift consumer behavior. She has developed and implemented nearly a billion dollars in successful, response-driven campaigns empowering consumers to take immediate action. Clients include FEMA, Veterans Affairs, Angi, Omaha Steaks, Toyota, Children’s Hospital, AAA, Burlington Stores, Hershey, USC, UCLA, and many others. In 2009, Albert developed a groundbreaking, ROI-based audience analytics database application that raised industry standards for response-driven advertisers. Using such response data and access to culture, music, and social media influencers is key to Direct Results’ impactful strategies that earn over 96% success for advertisers. Albert has twice been recognized as a “Top Women in Sales and Marketing” by American Women in Radio and Television and has numerous awards for strategic media innovation. She brings more than 30 years of experience managing successful national, regional, and statewide advertising campaigns all with clearly defined metrics. Albert is an expert at developing partnerships which bring additional exposure, community participation, excitement, and relevance to campaigns.
Shane Allor

Shane Allor is an account executive at Kount. Allor is part of a team that drives sales efforts in risk mitigation/payments and helps manage a portfolio of more than 150 merchants — more specifically, focusing on eliminating chargebacks and driving efficiencies for e-commerce merchants across the globe. A big part of the goal for the team he is a part of is to continue to allow customers and brands expand their revenue streams, while protecting the overall brand experience. In his spare time, Allor enjoys skiing, working out, and catching a concert or comedy show. He played golf at Boise State University, where he earned a B.A. in business and currently lives in Boise.
Sarah Andreadakis

Sarah Andreadakis has been in advertising and media for more than 20 years. With a client portfolio in some of the most complex categories, she has become recognized as a leader in the industry, driving Bluewater to improve the ways it serves its clients and solves for their needs. As executive vice president of media for Bluewater, Andreadakis drives media strategy for her clients and shapes the services required to meet those needs. She leads a team of expert practitioners to deliver world-class services and exceed results. Her data-driven approach fosters a culture of continuous optimization and shared ownership.
Steve Arentzoff

Steve Arentzoff is senior vice president of marketing at FlexPay. He is a modern, results-oriented marketing executive with more than 20 years of senior technology marketing leadership, building high-performance marketing organizations, category leadership, marketing and sales alignment, and accelerated company growth rates. Before joining FlexPay, Arentzoff was vice president of demand generation at Medallia, and senior vice president of global digital marketing at Cision. He helped lead these companies through their IPOs, and played a critical role driving growth as senior director of marketing at Dealertrack, helping drive a $4.5-billion acquisition of the company.
Roger Colaizzi

Roger Colaizzi has significant trial experience in Intellectual Property Rights, including Lanham Act false advertising, state deceptive trade practices, trademark, trade dress, patent, copyright, unfair competition, direct to consumer marketing, social networking, affiliate advertising, and other e-commerce matters. He has represented clients before regulatory agencies such as the FTC and self-regulating bodies such as ERSP and NAD, and in state AG investigations.
Brooke Davis

Brooke Davis is the manager of product marketing at Contour Products, where she leads the cross communication between departments and partners for new product launches. She has spent many years at Contour working on the B2B side before shifting to D2C and focusing expanding current product offerings. Now, Davis works with directly with both brick-and-mortar and direct consumers to research trends, identify niche marketplaces, and implement innovation within the comfort-and-support category. Davis holds a dual bachelor’s degree from Baylor University in entrepreneurship & innovation and marketing.
Cristina Ferruggiari

Cristina Ferruggiari serves as executive vice president, advanced TV, for Lockard & Wechsler Direct. A leader in her field with more than a decade of experience building omnichannel media strategies for major brands, Ferruggiari helps LWD and its clients navigate this rapidly evolving, cross-platform, customizable, and data-rich media environment. Her unwavering commitment to efficiency, coupled with her intimate knowledge of various product categories (including quick-service restaurants, consumer packaged goods, retail, and luxury products) help keep her team on the forefront of all things advanced and connected TV. Prior to joining LWD, Ferruggiari served as senior vice president/group director, video investments, at Havas Media, where she was responsible for developing and leading the agency’s advanced TV offerings as well as national and upfront media investments.
Kevin Gaffney

Kevin Gaffney is executive vice president of product strategy at CoreMedia Systems. He has been with CoreMedia for 25 years and is a skilled client advocate, providing leadership for the business development, new product development, and workflow enhancement. He played a key role in syndicating CoreDirect, the industry’s leading media management tool that processes more than $10 billion in performance media annually. Before joining the company in 1996, Gaffney was a media buying supervisor and account executive at Time Buying Service and was part of the successful TBS Direct startup.
Federico Garza

Federico Garza, senior vice president, research strategy and insights, leads all of research, insights, and analytics to inform programming, marketing, and digital strategies across Telemundo’s portfolio. A seasoned consumer-insights professional with more than 20 years of experience and ample expertise across multiplatform data, audience measurement, and marketing strategies, Garza oversees and develops comprehensive research plans through consumer insights, data capabilities, and multiplatform measurement to achieve Telemundo’s business goals. Additionally, Garza will oversee primary and secondary research and drive data-driven recommendations to enhance Telemundo’s multiplatform strategy and deliver on the content needs of the growing Latino consumer. He was previously the executive vice president of research and insights at iHeart Media, where he spearheaded thought leadership, developed analytics, and led cross functional strategic programs. As a consultant at Bain & Company for a decade, he conducted extensive management consulting work and developed business growth strategies based on data-driven insights for multinational companies across a variety of industries including airline, beverage, food, consumer goods, and financial services. Garza completed an undergraduate degree in computer system engineering from Monterrey Institute of Technology in Monterrey, Mexico, and an M.B.A. from the Tuck School of Business at Dartmouth College.
Chris Harris

Chris Harris is vice president of advanced TV sales at AudienceXpress, a Comcast Company. In his role, Harris leads a team of sales professionals working with agency and advertiser partners to provide unique solutions to find and engage with audiences across the video ecosystem. He joined AudienceXpress in 2013, where he helped achieve 300-percent growth, leading to an acquisition by Comcast in 2015. Harris brings more than 20 years of media experience and prides himself on bringing a consultative approach to helping clients solve for the challenges impacting the overall media landscape.
Beth Johnson

Beth Johnson has more than 25 years of performance media expertise spanning across categories including finance, healthcare, insurance, retail, DTC, and lead generation. In her current role as senior director of media at Omni Direct, she leads all multichannel media strategy, planning, analytics, and ROI performance for clients looking to reach the large and growing Hispanic market. With Johnson as part of the leadership team, Omni Direct has been recognized as a fastest-growing agency by Inc. 5000, Adweek and the South Florida Business Journal. Prior to joining Omni Direct, she spearheaded the formation of the Hispanic media division for Eicoff, an Ogilvy & Mather company, where she built and led the high-growth business for more than 12 years. Johnson enjoys being an integral marketing partner for her clients by identifying new market opportunities, relentlessly optimizing media, and extracting timely insights from data mining and attribution.
Lori Lasky

Lori Lasky, vice president of strategy at Media Culture, has more than 20 years of experience developing comprehensive omnichannel strategies (across linear, digital, retail, radio, email, and out of home) to drive brand awareness and increase sales. Her combined passion for marketing insights, media trends and analytics to improve an organization’s bottom line, and talent for building cohesive teams has helped to deliver success for many brands. Lasky has held positions on the brand side at Nautilus Inc. and the agency side as the lead for campaigns such as eHarmony, Conair, Cuisinart, Bare Minerals, Tracy Anderson Method, Dremel, and Rubbermaid.
Andy Latimer

Andy Latimer, the founder/CEO of Bluewater Media, is a proven director/producer with more than 25 years of experience in the television and film industry. He takes a client's vision and creates a story worth watching — making concepts reality. Latimer’s storytelling ability crosses genres and categories, delivering results in sales by eliciting immediate response directly from consumers. After launching Bluewater in 2000, he led the way in creative and production, being the first-ever end-to-end, fully digital studio in Florida. With a focus on performance-based strategies, he seamlessly led Bluewater in the launch of its media division to integrate creative and media under one roof. Then as the market shifted, he led Bluewater Media through the evolution in direct-to-consumer strategies, becoming an expert in the digital, social media, influencer marketing and e-commerce marketplace management. This converged agency strategy has put Bluewater on Adweek’s 100 Agencies to Watch list and has seen it honored as an Inc. 500 company and as one of Florida’s fastest growing companies. With clients ranging from entrepreneurial startups to Fortune 500 Companies and a deep hit list including Magic Jack, The Philips Smokeless Indoor Grill and AirFryer, Blackstone Griddles, Johnsonville, Soda Stream, Thundershirt, and Tommy John, Latimer has proven his ability to adapt to any market and to drive real branded response success in the increasingly important world of direct-to-consumer marketing.
Racine Levy

Racine Levy leads the in-house strategy and buying team at Angi as the senior director of brand media. She has more than 12 years of media experience, working with a variety of brands covering the CPG and entertainment categories. Prior to moving to Angi and bringing media buying efforts in house, she worked at an agency for eight years. Levy is born and bred in Manhattan and a graduate of the George Washington University School of Business, where she studied marketing and interned for the American Advertising Federation (AAF). She doesn’t only have a passion for planning and negotiating media, but Levy also enjoys making new and maintaining relationships throughout the industry.
Kyle Patten

Kyle Patten is vice president of direct response at Univision. Based in New York, he has a demonstrated history of working in the broadcast media industry. Skilled in broadcasting, advertising, sales, digital marketing, and social media, Patten graduated from New York Institute of Technology.
Nicolas Pietropinto

Senior executive with more than 15 years in management and leadership. Nicolas Pietropinto has an entrepreneurial attitude with a passion for technology, finance, and operations. He is a proactive leader and business relationship catalyst possessing a heightened sense of responsibility and ethics. Pietropinto considers himself an overachiever and highly competitive, while enthusiastic about winning through a collaborative team effort. He is a consultative and hands-on executive that leads by example, and is adept at creating, analyzing, and reporting results-driven business metrics. Pietropinto is known for strong multicultural awareness and is fluent in English, Spanish, Portuguese, and French.
Teddy Pritikin

Teddy Pritikin is vice president of direct response at DirecTV Advertising and a proven sales leader in the industry. Prior to his 11 years at DirecTV, he was vice president of ad sales at Veria and an account executive at Game Show Network. Pritikin is a graduate of Muhlenberg College and holds a bachelor’s degree in accounting. In his free time, he enjoys crushing opponents on the basketball court with his killer crossover. Pritikin and his wife are enjoying their lives as empty nesters in Morristown, N.J.
Raphael Rivilla

A media savant, Raphael Rivilla — chief media officer of Marcus Thomas LLC — delivers optimized cross-platform messaging in sync with the customer life cycle and has worked his magic for SEGA Games, Caesars properties, Sherwin-Williams, SafeAuto, Troy-Bilt, and March of Dimes, to name a few. Under his leadership, Marcus Thomas has become the largest media buyer in Ohio and the first Cleveland agency with its own real-time media trading desk. It’s also won OMMA, Creative Media Awards, and was an Effie finalist for its media work. The agency is also a Google Premier Partner, which only 3 percent of U.S. agencies can claim.
Irene Scharmack

As CEO of QuickBox Fulfillment, Irene Scharmack is passionate about helping D2C and omnichannel brands streamline operations, delight customers, and grow their businesses. With 25-plus years of experience in the logistics industry and a common-sense approach, she has a track record of driving results, building high-performing teams, and ensuring client satisfaction. Scharmack joined QuickBox in 2021. Under her leadership, the organization has grown to four locations, ensuring fast delivery to customers across the U.S. Previously, she held leadership roles at Impact Fulfillment Services, GEODIS, Network Global Logistics, and The Complete Logistics Company. In addition, Scharmack has been a member of the Board of Directors for the Southern California Distribution Management Association and was an advisor to the United Way Board of Directors. She is a graduate of Mt. San Antonio College.
Sialoren Spaulding

Sialoren Spaulding is a marketing and advertising professional who has spent more than a decade immersed in the study and practice of quality communication. As a former ad woman turned client, with both an honors BA and MA in communication management, she has a breadth of experience in a variety of verticals, but is particularly well-versed in QSR, e-commerce, and financial services. Having spent time on both sides of the creative process, Spaulding is passionate about, and committed to, developing award-winning work that delivers for the business. She is the director of advertising for Farmers Insurance by day, and an adjunct lecturer at the University of Southern California’s Annenberg School for Communication of Journalism by night.
David Tiberia

With almost 15 years in direct-to-consumer advertising, David Tiberia has diverse, hands-on leadership experience in most major disciplines of multichannel D2C advertising. A true, modern advertising “renaissance man,” he’s embraced a career of constant evolution and growth. He currently supports Bluewater as a partner and vice president of data and analytics, leading a team of talented data scientists and analytics pros to develop advanced solutions that give brands deep insight into consumer response. Tiberia and his team developed a leading-edge visualization platform and continue to find new opportunities for innovation. Prior to his current position, he started out on the creative side, producing and directing award-winning commercials, developing stories to create response, and driving growth for both startups and Fortune 100 brands. Pushed by an innate curiosity about the rest of the advertising business, he moved into media and rapidly developed sharp instincts and a strong ability to build TV media strategy. Outside of advertising, Tiberia is an avid bass guitarist and drummer, and enjoys distance running as well as spending time with his wife and two sons.
Matt Timothy

Matt Timothy is the executive vice president of customer success, sales and marketing at Blockboard, where he leads all of the company’s customer-facing efforts. He started his career in video and TV advertising at CBS where he rose from account executive at KPIX-TV to vice president, general manager of both CBS.com and CBSNews.com. Timothy also has held leadership roles at Broadband Enterprises, Vindico, Sorenson Media, and Extreme Reach.
Paul Wahlgren

Paul Wahlgren is the co-founder and chief marketing officer at BeautyStat Cosmetics. He has 30-plus years in the retail and wholesale business, having held senior management and business development positions in beauty and luxury goods companies across the U.S. and Europe. He holds a bachelor’s degree in Business Administration from SUNY Buffalo, an M.B.A. from Nyenrode Business Universiteit in Breukelen, The Netherlands, and completed the Digital Marketing Strategy Program at Harvard University.
Meng Williams

Meng Williams is the senior director, finance at Bold.com, where she leads the financial planning and analysis (FP&A) team. As well as managing budgeting, forecasting, and reporting for the fast-growing company, Williams also manages Bold's global payment strategy where she uses a data-driven approach to optimize conversion rates and LTV. She is also responsible for improving profit and reducing fraud and chargeback risks. During her time with the company, Williams established an effective budgeting, forecasting, and monthly review process and built the FP&A team from the ground up. Williams holds CFA and CPFPP designations, as well as a Data Science for Finance certification.
Tom Wolfe

Tom Wolfe is the senior vice president of business development at Viant Technology. He is responsible for driving strategic business partnerships to support the company’s growth and business strategy. Wolfe is an accomplished industry veteran, with more than 25 years of experience in content distribution, advertising, and technology focused on connected TV (CTV) and over-the-top (OTT) video. He has launched and led multiple businesses at industry leaders such as Roku, YuMe, Tivo, and Comcast, and has advised companies including VIZIO, Vice Media, and more. Wolfe earned his bachelor’s degree in political science at Lehigh University. He has been a guest lecturer at New York University and Drexel University.In his free time, he, his wife Lisa, and their two sons enjoy skiing, golfing, making music, and serving their community as active board and committee members of St. James the Less Episcopal Church.

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AI in the Customer Experience

POD 1

POD 2

POD 3

PoD 4

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Future Events

Present your product at the Feb. 25 event >