Crunch, Toss, Start Over - The 2020 Marketing Playbook
Our thoughtful, considered, and finely-crafted marketing plans made in January were crunched up and tossed aside by April. Brands, agencies, media, and supply chain companies all had to rewrite their plans, answering questions they never even thought they had to ask. But what were those adjustments? Where did businesses lean in? How did they change the cycles of planning, launching, and analyzing media spend? Join experts from brand response advertising, agencies, and media as they review highlights from the PDMI’s 2020 Brand Response Playbook Survey and bring their valuable observations to what’s changing — and how to prepare for more change in 2021.