Event Educational Sessions
Watch or listen to the educational sessions from past PDMI events.
Streaming TV - Where Buzz Meets Opportunity
Sales leaders David Futterman of ViacomCBS, Brian Judge of Discovery, and Ella Leung of Disney — each responsible for performance and direct response advertising on their companies' streaming properties — share background on the growing opportunities for advertisers in the space. How important is the variance in content offerings in driving consumer adoption of these platforms? What are the current trends for advertisers seeking the best opportunities on these outlets? And how does a focus on the consumer experience drive more response to your ads? TouchPoint's Bridget Italiano moderates this intriguing conversation.
Direct-to-Retail Leaders Ride the Pandemic Wave
As the coronavirus shuttered or limited retailers across the country, one particular area of performance marketing had to remain quick on its feet: traditional direct response marketers who drive customers to retail for final purchases. How did these marketers survive — and thrive — the choppy waters? Hear from Tristar Products' Matt Fisher, Launch 2 Retail's Adam Hassler, and Ontel Products' Amit Khubani in this special session hosted by Lockard & Wechsler Direct's Asieya Pine, a member of the PDMI’s Workshop Council.
The Future of Data Privacy Regulation
With the November passage of another California law upping the state’s ante into data privacy regulation — the California Privacy Rights Act (CPRA) — what does it mean for marketers, what states may follow suit, and when might the federal government step into the breach? Thomas Haire, the PDMI's chief content officer, leads this discussion with Locke Lord's Ted Augustinos, Venable's Reed Freeman, and BakerHostetler's Melinda McLellan — firms that are part of the PDMI’s Government Affairs Council.
Cocktails With a Dash of E-Commerce
In February 2020, few of us knew the term “virtual happy hour.” By April, many of us had taken part in more than one — and would continue to do so regularly as the pandemic expanded. But how did we fill the demand for all that online imbibing with our friends and family? One way: the massive growth of e-commerce for spirits and cocktails. Hear more from Sourced Craft Cocktails' Tim Angelillo and Bottlecapps' Dr. Prashant Desai in this special session hosted by Phil Gorman of PDMI partner E-Commerce Day Events.
Brandformance: Build Your Brand With a Performance Mindset
In this spotlight talk, Aprajita Jain — Google’s chief brand marketing evangelist — shares the top benefits of branding for performance-minded advertisers and how you can think about success KPIs for brand campaigns. She also shares examples of brands that are successfully driving sales with online video branding.
U.S. Hispanic Marketing Trends for 2021
Every market segment was knocked off track in 2020. However, one thing hasn’t changed: the growth in scope and importance of the U.S. Hispanic consumer. What can marketers expect when trying to connect with and sell to this segment as things improve throughout 2021? Nicole Cordero, chair of the PDMI’s U.S. Hispanic Council, brings together Nielsen's Stacie de Armas, THOR Associates' Fern Lee, Univision's Kyle Patten, and Apoyo Seguro's Alberto Vilar to discuss.
Attribution in the Age of Data
It’s been the biggest buzzword in the business — but unlike others, it doesn’t go away: attribution. But in this era of ever-growing data sources, what must marketers and their agency partners focus on to make the best data-driven performance marketing decisions? And how can they then best leverage their attribution efforts for success. In this special one-hour webinar, gain wisdom from iHeart Media's Brent Lightfoot and Alyson Sprague, LeadsRx's AJ Brown, and host Thomas Galati of Diray Media.
The Sliding Scale Between Brand and Performance Marketing
If a DTC brand needs to both create awareness and drive sales, how does the marketing approach change from brand-oriented messaging to hard-driving direct-to-consumer tactics? Across all areas of the industry, what is proving to be the most effective way to engage buyers? Modern Postcard's Chris Foster, chair of the PDMI’s Brand Response Council welcomes Jennifer Bunch of Eckler's, Sony's Jen Geddy, Fareportal's Kathi Moore, and Dan Kelly of DISH Media to discuss the topic.
Electronic Payments Save Time and Money, Allow AP to Focus on Mission Critical Tasks
Accounts payable is now busier than ever and AP leaders are eager to improve operation efficiency and effectiveness. Paying vendors electronically frees staff from the drudgery of manual check processing, allowing them to focus more of their time on higher-value activities such as data analysis and supplier management. Join Paymerang's Mike Johnson, Leslie Thomason, and John Zaudtke to learn how e-payments make AP more efficient.
Rolling With the Changes
As 2020 unfolded, the advertising media landscape faced expedited change, unexpected upheaval, and difficult new realities. Will the upfronts model ever recover? How are expanding diginets giving hope to broadcast groups dealing with shifting viewership trends? How are audience-based buying options helping traditional cable network groups dive headlong into the digital and streaming era? Get answers to these questions — and more — from a trio of media outlet leaders.
Reviewers and Influencers and Testimonials ... Oh My
Advertisers are incorporating organic user content — whether it’s consumer reviews or influencer posts — in their marketing messaging more and more. But as the face of digital marketing changes, regulators — at both the state and federal level — are taking an ever-harder look at how these new forms of testimonials are being used. What do you need to know to make sure you’re maximizing the power of customer satisfaction in your marketing efforts, while also maintaining compliance? Join members of the PDMI’s Government Affairs Council to find out.
Crunch, Toss, Start Over - The 2020 Marketing Playbook
Our thoughtful, considered, and finely-crafted marketing plans made in January were crunched up and tossed aside by April. Brands, agencies, media, and supply chain companies all had to rewrite their plans, answering questions they never even thought they had to ask. But what were those adjustments? Where did businesses lean in? How did they change the cycles of planning, launching, and analyzing media spend? Join experts from brand response advertising, agencies, and media as they review highlights from the PDMI’s 2020 Brand Response Playbook Survey and bring their valuable observations to what’s changing — and how to prepare for more change in 2021.
Coronavirus and Performance Marketing
Join leaders from the PDMI’s research members and partners — DRMetrix, Kantar Media, and Media Monitors — as they discuss their companies findings on how performance and direct-to-consumer marketers were affected in the early stages of the coronavirus shutdown — and how marketers shifted on the fly to deal with the new reality over the past six months.
Executing the Amazon Flywheel
Amazon has recently entered the triopoly of advertising, along with Google and Facebook. Learn the critical steps required to ensure that your products rank effectively and organically on Amazon using a combination of listing optimization and paid advertising strategy. Get expert insight into how advertising impact product ranking and how SEO integration is critical to success.
Bridging the Digital-TV Divide
As direct-to-consumer brands that have reached maximum effectiveness with their digital campaigns have found, television advertising remains the only option to drive the kind of scale that can turn a minor success into a major business. What do marketers who’ve made the shift have in common — and what do marketers considering crossing this bridge need to know, while maintaining the best possible balance between online and offline advertising. Experts from the PDMI’s Workshop Council and their colleagues share insider tips and powerful anecdotes that will strengthen any multichannel campaign.
Following U.S. Hispanics' Path to Purchase
U.S. Hispanic consumers often follow a more divergent customer journey, as the path to purchase offers many options due to language, media outlets, and more. To learn more about serving them and grow your business, join experts from the PDMI’s U.S. Hispanic Council and their colleagues to understand more about this path and how U.S. Hispanics discover, learn, purchase and experience your products.
Podcast Power Hour
A key reason performance marketers are flooding the podcast space is the tight-knit relationships that hosts develop with both their audience and their advertisers. However, many misconceptions still remain about podcasts as a direct-to-consumer outlet. Join iHeartMedia, a host of one of their popular podcasts, and an executive from agency partner Havas Edge as they share case studies and highlight the growing data and measurement capabilities available to today’s podcast advertisers.
PDMI West Virtual Post-Event Roundup
On Sept. 17, Shop LC's Douglas Bognar, Modern Postcard's Christopher Foster, and DISH Media's Dan Kelly — all members of the PDMI's Brand Response Council — joined our Thomas Haire for a half-hour conversation about three trending topics that dominated PDMI West Virtual.
PDMI Town Hall
The Performance-Driven Marketing Institute is nearing the second anniversary of its founding. As we turn our attention ahead to the second half of 2020, hear from the group’s leaders about where we’ve come from, where we are, and — most importantly — where we’re going. With a lengthy Q&A session planned, this is your chance — PDMI members and non-members alike — to share feedback and a vision for the PDMI’s future as the industry emerges from the pandemic.
The Media Mix in Transition
With industry estimates continuing to show erosion in the traditional TV audience — despite some upticks during the recent “stay home” era — how are media outlets (linear and streaming alike) shifting their offerings to take create new video marketing opportunities for clients while also maintaining share of spend in legacy advertising?
Home Shopping in the Age of Digital Video and eCommerce
YouTube, Amazon Live, and other digital platforms continue to gain steam as e-commerce players, taking the once-TV-only paradigm of home shopping to new and exciting levels. Hear from experts in the space about how these outlets can work for performance marketers and how they're providing a 21st-century twist to direct-to-consumer marketing.
Government Affairs Roundup
A trio of the performance-driven and direct-to-consumer marketing industry’s leading attorneys discuss the latest in federal and state regulations, the class action space, and more. The conversation will touch on news about the FTC’s endorsement guides and negative option marketing regulation — plus topics like social media, individual liability, and more.
Getting Creative in Expanding Video Media
The rise of OTT/streaming and other digital video marketing options is forcing marketers, agencies, and media outlets alike to get more creative — not just with creative, but with ad lengths, placements, and more. Hear from a group of ad sales executives from across the advertising outlet spectrum about what’s working — and what’s not — as more intriguing opportunities come available to performance and direct-to-consumer marketers.
The Streaming Lives of the Hispanic Consumer
As traditional TV viewership shifts, on both content provider platforms and from the viewer consumption perspective, what over-the-top (OTT) and connected TV (CTV) trends we can expect from U.S. Hispanic viewers in the coming years? How will their viewing behaviors change? And what can we learn from the general market landscape that we can project across the growing U.S. Hispanic segment?