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PDMI Fall Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.

PDMI Fall Seminar Series logo

The PDMI's Fall Seminar Series features live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. With more than three years' worth of seasonal seminar events now in the books, the PDMI will continue offering regular virtual education to its members and to those in the greater performance marketing community through 2023 and beyond.

The Perks of Using Original Music in a D2C Campaign

Tuesday, Dec. 5

2 p.m. EST/11 a.m. PST 

Original music in performance marketing creative is not only a valuable way to upgrade the quality of your campaign: it can also earn you some money back! The PDMI Workshop Council presents a trio of original music and music publishing experts serving performance and D2C marketers in a conversation about what performance marketers should know about the music aspects of their ad creative and ways that marketers actually can make money from music royalties from their TV ads.

Jeffrey de Veer

Jeffrey de Veer

IMRA Music Publishing

Jeffrey de Veer is managing partner at IMRA Music Publishing in the Netherlands.

Bryan Miller

Bryan Miller

Sensory Overload Music

Bryan E. Miller is the founder of Sensory Overload Music and has extensive experience in creating dynamic, original music for the direct response industry. Miller is constantly in high demand by the industry’s leading marketing companies, including Script to Screen, TriStar, Envision Direct, Bob Caudill, Patrick Raymond, Guthy-Renker, and many more. His music has been featured in many of the highest grossing infomercials of all time, and his shows consistently rank on the IMS charts. Miller secured the rights to Cher's classic hit, “If I Could Turn Back Time,” for a major Luminess campaign and then created a new master recording, which saved his client more than $100,000.

Pat Rickey

Pat Rickey

Downpat Music

Pat Rickey, composer and musician, founded Downpat Music in 1986 after scoring one of the first known infomercials, titled “SyberVision's Neuropsycholgy of Weight Loss.” This first DRTV client birthed the DTC industry we know today, as many future industry leaders in production and media buying started at SyberVision. Upon discovering that infomercials had no classification with the Public Rights Organization, BMI, which was responsible for collecting the public broadcast royalties for music on TV, Rickey negotiated a very favorable music royalty rate for both composers and music publishers that continues today. Rickey's work includes hundreds of infomercials and DTC spots with more than $3 billion in sales across 72 countries. Downpat Music's soundtracks commonly surpass 10 percent of all DTC TV media airings. The company scored many of the early infomercial legends — from Carleton Sheets, Billy Mays, George Foreman, Don LaPre, and The Juiceman, to product hits like Hooked on Phonics and Nordic Track, and new brands including Worx, Car Shield, Humana, 3M and many more. What began as a paper-based media schedule submission system for royalty tracking and collecting has turned into an efficient, electronic tracking model for all current infomercial airings. Through this system, Rickey's company has collected millions of dollars in music royalties on behalf of composers and clients.

Joseph Gray

Joseph Gray

iSpot.tv

Joseph Gray currently serves as senior vice president of DR Solutions at iSpot.tv. He founded DRMetrix in 2012 to provide much-needed insights and competitive data to the direct-to-consumer television industry. DRMetrix was sold to iSpot.tv in October 2021. Gray also founded television's largest cost-per-action advertising network, REVShare, in 1989. Prior to that, one of his companies, Global Media Productions, was acquired by TelAmerica Media, now Cadent Networks, where he briefly served as president in 1987-1988. In 2007, Gray raised an equity round from The Carlyle Group and HIG Capital, forming Media Property Holdings and Lead Generation Technologies, which operated a pay-per-call lead exchange in various verticals including legal tort, debt, and tax.

Seasonal Seminar Series: Long-Form’s Fit in Today’s Performance Campaigns
57:56

Seasonal Seminar Series: Long-Form’s Fit in Today’s Performance Campaigns

As performance marketers are flooded with an array of new media options — from CTV to mobile and from social to FAST channels ... and beyond — creative lengths and calls-to-action have shifted. However, there's still a place for long-form direct-to-consumer advertising in many (if not most) campaigns. In this webinar, presented by the PDMI's Workshop Council, hear from a trio of long-time leaders in this market as they discuss how long-form DRTV is fitting into the modern performance marketer's arsenal. Speakers include: Michelle Green, Two Twelve Direct; Mike Hallowell, American Telecast Products/Total Gym; Bill Raymond, Cannella Media DTC; and Thomas Haire, The PDMI (moderator). The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #drtvmarketing #directresponsemedia #directresponsemarketing #longform #directresponse #longformdrtv #performancemedia #springseminarseries #d2cmarketing #d2cmedia
Seasonal Seminar Series: The Future of Advertising (and Risk Mitigation)
01:02:46

Seasonal Seminar Series: The Future of Advertising (and Risk Mitigation)

Technology is revolutionizing the advertising business at an accelerated pace. From GEN AI to Web 3.0 and innovative ad tracking technologies, advertisers are finding new ways to create content, create and track audiences, and hyperpersonalize their advertising down to an individual level. This conversation — presented by the PDMI’s Women’s Leadership Council — is a deep dive into what these new technologies are, how marketers are already using them, and how to minimize the legal risks associated with this evolving landscape. Join Linda Goldstein, Sarah LaVoi, and Nichole Sterling, partners at BakerHostetler, and Leigh Zeiser, senior manager of BakerHostetler’s Incubaker team that has been at the forefront of helping businesses adapt to emerging and transformative technologies, for an inside look at what the future of advertising looks like and practical solutions for minimizing risk. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #artificialintelligence #ai #generativeai #genai #directresponse #web3 #web3technology #datacollection #dataprivacy #seasonalseminarseries #riskmitigation #winterseminarseries #bakerhostetler
Seasonal Seminar Series: AI Applications Creating Success Today
01:02:53

Seasonal Seminar Series: AI Applications Creating Success Today

There's so much buzz about the changes artificial intelligence (AI) will bring to our lives, both personally and professionally. In performance marketing, there's a constant stream of reporting about how the future will unfold around AI. But what does actionable AI look like for today's D2C and e-commerce marketers? What are companies doing right now with machine learning technologies to make their services more effective on the performance marketing chain? Hear from Oracle NetSuite's Ranga Bodla, PremiumMedia360's Michelle Clayton, Flatworld Group's Ranjit Mulgaonkar, and Buyist's Gregory Silvano in a conversation presented by the association's E-Commerce Council about what's working right now in AI. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #artificialintelligence #ai #aisolutions #directresponse #seasonalseminarseries #winterseminarseries #oracle #netsuite #flatworldgroup #buyist #premiummedia360
Seasonal Seminar Series: The Skinny on Linear
59:54

Seasonal Seminar Series: The Skinny on Linear

The PDMI Women's Leadership Council presents a roundtable conversation among a quartet of media outlets, discussing the challenges and opportunities for performance marketers looking to invest in linear TV media. Hear from experts representing traditional broadcast, cable, and satellite media, as they share the truth about the still massive linear TV audience, how their networks are maximizing opportunities for performance brands in the shifting media landscape, and what to expect in the coming months and years. Speakers include: Maria Kennedy, FETV; Jeff Nash, Weigel Broadcasting/MeTV; Alexis Rosenberg, DISH Media; Luke Tarby, A+E Networks; and Caitlin Haire, Cannella Media (moderator). The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI/ Twitter: https://twitter.com/ThePDMI #linearTV #traditionalTV #CTV #OTT #streaming #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #mediabuying #mediasales #d2cmedia #drtv #drtvmedia #directresponse #seasonalseminarseries #summerseminarseries #d2cmarketing #AEnetworks #dishmedia #fetv #metv
Seasonal Seminar Series: Has E-Commerce Replaced Retail?
58:21

Past Seasonal Seminar Series Videos

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