PDMI Fall Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.


The PDMI's Fall Seminar Series will feature live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. With more than a year's worth of seasonal seminar events now in the books, the PDMI is thrilled to announce that — even with the return of live, in-person events — it will continue offering regular virtual education to its members and to those in the greater performance marketing community through 2022 and beyond.

The FTC’s Q4 Crackdown


Wednesday, Dec. 1

2 p.m. EDT/11 a.m. PDT 

From compliance with its Endorsement and Testimonial Guides, to targeting multi-level marketers and other “money-making ventures,” and to ramping up its focus on so-called “dark patterns” in marketing messaging, the Federal Trade Commission has spent much of the year’s fourth quarter putting performance marketers on notice. In this one-on-one conversation, BakerHostetler partner Linda Goldstein (a member of the PDMI’s Government Affairs Council) and Daniel Kaufman — the prior acting director of the FTC’s Bureau of Consumer Protection and now a partner at BakerHostetler — tackle these hot topics and give you the information you need to ensure your marketing efforts remain out of the regulatory crosshairs.


  • Linda Goldstein, BakerHostetler

  • Daniel Kaufman, BakerHostetler

Speaker Bios

Linda Goldstein

Linda Goldstein is co-leader of BakerHostetler’s Advertising, Marketing & Digital Media team. She provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general, district attorneys, and other federal and state agencies. Goldstein spends a considerable portion of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, social influencers, native advertising, email and telemarketing, and more. Goldstein’s commentary has appeared in The New York Times, The Wall Street Journal, CNBC, NBC’s TODAY Show, Adweek, Advertising Age, and the National Law Journal.

Daniel Kaufman

Daniel Kaufman is a partner in the Washington, D.C., office of BakerHostetler and brings nearly 25 years of experience with the Federal Trade Commission’s Bureau of Consumer Protection, recently leading the 450-person bureau as acting director, where he oversaw all consumer protection matters, including investigations and cases involving privacy, data security, advertising, influencers, endorsers, and other marketing practices. As deputy director of the bureau for most of the past 10 years, Kaufman was involved in virtually every high-profile consumer protection and privacy case brought by the FTC during that time. A preeminent thought leader and subject matter expert in advertising and data privacy issues, he is a frequent speaker on consumer protection matters and can provide context for the challenges marketers face regarding privacy and consumer advertising. Kaufman originally joined the FTC as a staff attorney in 1998, where he litigated cases challenging unsubstantiated health and disease claims in the Division of Advertising Practices.

List Rental


The PDMI does not offer, rent, or sell any of its lists to third-party entities. Any third party claiming to offer, rent, or sell access to a list of “PDMI members” or “PDMI event attendees” to you has not been granted the authority to do so by the PDMI. If you are solicited by a third party claiming to have access to any PDMI list, please report such fraudulent activity as quickly as possible to a PDMI representative.

Past Seasonal Seminar Series Videos