PDMI Fall Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.


The PDMI's Fall Seminar Series features live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. With more than two years' worth of seasonal seminar events now in the books, the PDMI will continue offering regular virtual education to its members and to those in the greater performance marketing community through 2023 and beyond.

Best-in-Class B2B Customer Service

Thursday, Dec. 8

2 p.m. EDT/11 a.m. PDT 

In this special one-hour event presented by the PDMI Workshop Council, hear from experts how customer service affects loyalty and how the customer experience (CX) is paramount. Learn how to understand your customer service needs and get insider tips on how to push for the most for your customer support. Consumers are putting a premium on customer service and pushing performance marketers to do the same. Getting best-in-class customer service is the only way to ensure that you — as a marketer, agency, or other performance marketing leader — are in the best position to succeed in servicing your own customers.


  • Shane Allor, Kount 

  • Zach Green, FirstMile

  • Michael Johnson, Paymerang

  • Chris Reinmuth, Flexpay

  • Lori Zeller, THOR Associates (moderator)


Shane Allor


Shane Allor is an account executive at Kount. Allor is part of a team that drives sales efforts in risk mitigation/payments and helps manage a portfolio of more than 150 merchants — more specifically, focusing on eliminating chargebacks and driving efficiencies for e-commerce merchants across the globe. A big part of the goal for the team he is a part of is to continue to allow customers and brands expand their revenue streams, while protecting the overall brand experience. In his spare time, Allor enjoys skiing, working out, and catching a concert or comedy show. He played golf at Boise State University, where he earned a B.A. in business and currently lives in Boise.


Chris Reinmuth


Chris Reinmuth is executive vice president of business development for Flexpay. He is an experienced business development and sales strategist with more than 20 years’ experience in direct marketing. Reinmuth has built teams that have taken four companies in exit, including AEGON USA’s acquisition of JCPenney in 2002, Vantiv’s acquisition of Litle in 2012, Paysafe’s acquisition of Meritus Payments in 2014, and most recently Pike Street Capital’s acquisition of QuickBox in 2019. He has held several leadership positions during his career, including serving on the Electronic Retailing Association (ERA) board of directors, where in 2014 he was nominated as chairman. In 2016, Reinmuth was appointed interim CEO where he successfully merged the ERA with MCI. Now, Reinmuth has re-embarked on his first love and is back to the payment side of the house, partnering with long-time client and friend Darryl Hicks to launch Flexpay, one of the hottest FinTech startups in the market.


Zach Green


Zach Green is vice president of sales and marketing at FirstMile.


Lori Zeller


At THOR Associates, Lori Zeller is responsible for providing out-of-the-box turnkey solutions for operational efficiencies. Previous experience in both the marketing and healthcare industries has provided her with insights-driven leveraging skills. Zeller is a visionary in the conceptualization of direct and brand response marketing, able to execute integrated omnichannel creative strategies. Prior to founding THOR Associates with Fern Lee, Zeller was a life coach/business management consultant, and a chiropractor. She is an emerging abstract artist, having been accepted in museum and gallery exhibits throughout the United States (www.lorihopezeller.com). Zeller loves to cook, golf, fish, and takes pride in the role of “Doggy Mama” to her red mini poodle, Sushi.

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Michael Johnson


Michael Johnson is vice president of business development at Paymerang, an automated accounts payable solution that converts paper checks to electronic payments, creating efficiency and additional revenue for your organization. He has more than 20 years of experience in finance, with an extensive background in the A/R and A/P arenas. His strengths include building strong relationships in the industries he caters to. He resides in Gray, Maine with his wife and three sons.