Since our May 2023 episode about artificial intelligence (AI), the buzz around the technology and its uses for performance marketers only has grown bigger. In this webinar, the first of a two-episode series about the latest on AI in performance marketing, a conversation among creative, agency, and media data automation experts highlights recent successful uses of the technology to improve performance marketing efforts from start to finish. Take 20 host Chris Foster of Modern Postcard — chair of the PDMI’s Brand Response Council — welcomes Urban Legend Productions' Jack Barrett and PremiumMedia360's Michelle Clayton to the virtual stage. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI/ Twitter: https://twitter.com/ThePDMI #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #performancemedia #artificialintelligence #ai #machinelearning #chatgpt #creative #dataautomation #brandresponse #success #premiummedia360 #urbanlegend

The days have long since passed where the delineation between brand advertising and direct response/direct-to-consumer marketing was clear. On the current landscape, every marketer — from traditional brands to As Seen on TV products — is looking closely at an array of performance metrics with the goal of making changes to their campaigns on the fly to maximize brand lift and ROAS. But what does that environment mean, especially for media buyers and sellers whose models have shifted — and continue to do so. Members of the PDMI’s Brand Response Council come together for this thought-leadership conversation on what it means today — and what the future may hold. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI/ Twitter: https://twitter.com/ThePDMI #marketing #drtvmarketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmedia #directresponse #directresponsemarketing #dtcmedia #d2cmedia #performancemedia #ROAS #brandperformance

As more performance marketers lean into the use of QR codes in video ad placements, many others still have questions about things as simple as “How long do we leave a code on the screen?” or “Where should we put the code, and how big should it be?” In addition, the use of QR codes means a difference in calls-to-action, while also allowing marketers to gain and access important consumer data that was rarely available in the past. Chris Foster, Take 20 host and PDMI Brand Response Council chairman from Modern Postcard, welcomes Flowcode’s Meghan Glenn and Vested’s Blaine LaFleur to tackle these questions and more in this quick-hitting webinar. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI/ Twitter: https://twitter.com/ThePDMI #marketing #drtvmarketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #mediabuying #mediasales #drtvmedia #directresponse #dtcmedia #d2cmedia #performancemedia #qrcode #qrcodes #flowcode #flowcodes #attribution #vested #blainelafleur