Welcome to the world of across-the-universe creative outlets! From electronic billboards, direct mail, connected TV ads, YouTube pre-roll, TikTok, Facebook, email to … everything in between, there is no shortage of channels through which to tell your story and persuade consumers to choose you. What are some of the new trends and ideas that drive awareness, conversion, and action? How can TikTok be leveraged to drive commerce? What are newest D2C and DRTV tactics that are proving to engage a new generation of viewers and buyers? How does YouTube and mobile viewing of content change the ways we respond to video? What is working, and why? Script to Screen’s Ken Kerry and Avalanche’s Ava Seavey discuss changing consumer expectations, new ideas for new channels, lessons from the field, and much more with PDMI Brand Response Council chair Chris Foster of Modern Postcard.

Our bi-annual Data Privacy discussion continues, transitioning from marketing and advertising into legal and compliance issues that are changing — and will continue to change. If data privacy is a boundary on a playing field where brands, media, agencies, and consumers all mix together, what does the actual boundary look like? Is the boundary different based on where you live? The industry? The technology? And, do security and privacy issues form that boundary together — or separately? As recently as June, the House Subcommittee on Consumer Protection and Commerce moved legislation called the American Data Privacy and Protection forward. Did anyone pay attention? And what does it mean to consumers and the industry? PDMI Brand Response Council chair Chris Foster of Modern Postcard welcomes D. Reed Freeman, partner at Venable LLP, and fellow council member Ron Hadler, vice president of data & innovation for Red Door Interactive, to break things down from both the legal and agency perspectives.

Our bi-annual data privacy discussion dives into the changes in the industry from the perspective of marketing, advertising, consumer behavior, and devices. Google released news recently that its third-party "Cookiegeddon" won’t descend until 2024, giving time for "privacy sandbox" and "fingerprinting" to evolve. But what does this actually mean for larger brands like LiveRamp, and for regular ol' marketers and advertisers? Are advanced TV privacy policies going to change as the adoption of that channel increases? Will Apple's "ask to not track" opportunity continue to erode ad delivery? This discussion is not about legality or regulations; it’s about usage, best-practices, and what to prepare the team for in the upcoming months with how you can target and track your marketing efforts. PDMI Brand Response Council chair Chris Foster of Modern Postcard chats with fellow council member Ron Hadler, vice president of data & innovation for Red Door Interactive, about these ongoing policy and technology shifts.