

June 2-3, 2020
PDMI Virtual Summit Session Videos
On June 2-3, the Performance-Driven Marketing Institute (PDMI) hosted its first-ever Virtual Summit: a FREE two-day series of educational webinars designed to keep performance and direct-to-consumer marketers up to speed with industry developments and more during this tumultuous time.
With six sessions scheduled across two days, the PDMI Virtual Summit presented education featuring the leaders of the PDMI, performance media experts from leading advertising outlets, and legal and regulatory experts who serve on the PDMI’s Government Affairs Council.
If you missed any of the event, good news! Video recordings of each webinar are available now. Simply take a look below and click the session (or sessions) you'd like to view.






Coming Soon: More Virtual Education
If you enjoyed the PDMI Virtual Summit, we have even better news: more virtual education is coming soon from the PDMI. Keep an eye on our website, your email, and our social media outlets for announcements and more information!
Sessions
Tuesday, June 2
PDMI Town Hall
Noon-1 p.m. EDT
The Performance-Driven Marketing Institute is nearing the second anniversary of its founding. As we turn our attention ahead to the second half of 2020, hear from the group’s leaders about where we’ve come from, where we are, and — most importantly — where we’re going. With a lengthy Q&A session planned, this is your chance — PDMI members and non-members alike — to share feedback and a vision for the PDMI’s future as the industry emerges from the pandemic.
Confirmed Speakers: Thomas Haire, PDMI; John Yarrington, PDMI

The Media Mix in Transition
1:30-2:30 p.m. EDT
With industry estimates continuing to show erosion in the traditional TV audience — despite some upticks during the recent “stay home” era — how are media outlets (linear and streaming alike) shifting their offerings to take create new video marketing opportunities for clients while also maintaining share of spend in legacy advertising?
Confirmed Speakers: Brian Judge, Discovery Inc.; Jennifer Karlson, ViacomCBS; Jeff Nash, MeTV
Moderator: Asieya Pine, Lockard & Wechsler Direct
Home Shopping in the Age of Digital Video and E-Commerce
3-4 p.m. EDT
YouTube, Amazon Live, and other digital platforms continue to gain steam as e-commerce players, taking the once-TV-only paradigm of home shopping to new and exciting levels. Hear from experts in the space about how these outlets can work for performance marketers and how they're providing a 21st-century twist to direct-to-consumer marketing.
Confirmed Speakers: Amit Agarwal, ShopLC Global; Andy Latimer, Bluewater Media; Jenny Paul, Intent Entertainment/Adulting With Jane
Moderator: Patrick Raymond, Really Cool Ideas Inc.



Wednesday, June 3
Government Affairs Roundup
Noon-1 p.m. EDT
A trio of the performance-driven and direct-to-consumer marketing industry’s leading attorneys discuss the latest in federal and state regulations, the class action space, and more. The conversation will touch on news about the FTC’s endorsement guides and negative option marketing regulation — plus topics like social media, individual liability, and more.
Confirmed Speakers: Ed Glynn, Locke Lord; Linda Goldstein, BakerHostetler; Leonard Gordon, Venable
Moderator: Thomas Haire, The PDMI

Getting Creative in Expanding Video Media
1:30-2:30 p.m. EDT
The rise of OTT/streaming and other digital video marketing options is forcing marketers, agencies, and media outlets alike to get more creative — not just with creative, but with ad lengths, placements, and more. Hear from a group of ad sales executives from across the advertising outlet spectrum about what’s working — and what’s not — as more intriguing opportunities come available to performance and direct-to-consumer marketers.
Confirmed Speakers: Michaela Giovengo, Hulu; Sean Robertson, Dish Media; Mark Sullivan, ViacomCBS
Moderator: Matt Greenfield, Cannella Media DTC

The Streaming Lives of the Hispanic Consumer
3-4 p.m. EDT
As traditional TV viewership shifts, on both content provider platforms and from the viewer consumption perspective, what over-the-top (OTT) and connected TV (CTV) trends we can expect from U.S. Hispanic viewers in the coming years? How will their viewing behaviors change? And what can we learn from the general market landscape that we can project across the growing U.S. Hispanic segment?
Confirmed Speakers: Kyle Patten, Univision; Alex Rullo, Xandr
Moderator: Denira Borrero, Omni Direct

Amit Agarwal is the recently appointed president of Shop LC Global Inc. in Austin, Texas. Agarwal is a long-standing employee of the VGL Group, parent company to Shop LC, in which he has proudly served for more than 14 years. Prior to joining Shop LC, he served as the Managing Director of The Jewelry Channel, Shop LC’s sister channel operating in London. Known for his strong P&L management, focused cost-control, and building strategic teams, Agarwal is quickly embracing the Baldrige methods. Agarwal holds a Bachelor of Commerce and an M.B.A. in marketing. Agarwal, his wife, and their two children have made their home in Round Rock, Texas.
Michaela Giovengo is the director of performance marketing at Hulu, where she is responsible for leading the team focused on driving Hulu’s direct-to-consumer brand advertising revenue. Since joining Hulu in 2012, Giovengo has been instrumental in the development and growth of the Hulu performance marketing unit, which has tripled in size and has resulted in expansive revenue growth year-over-year. Prior to joining Hulu, she spent more than six years at NBCUniversal as an account executive across a number of the network properties, including USA, Oxygen, Bravo, and SyFy. Giovengo was born and raised in Chicago and holds a bachelor’s degree in marketing from Fordham University. She currently resides in New Jersey with her husband and their two children, Siena and Luke.
With more than 25 years of global marketing and commercial operations experience, Denira Borrero has launched and led hundreds of direct-to-consumer, traditional brand, and B2B marketing campaigns. She was recognized by the Direct Response Marketing Alliance as Member of the Year in 2015 and also served on the Board of Directors of the Electronic Retailing Association. Borrero regularly publishes articles in business and industry journals on the state of the U.S. Hispanic market and performance-based marketing. She received her M.B.A. from Columbia University and held numerous leadership positions at Johnson & Johnson for 15 years prior to joining Omni Direct as COO.
Matt Fisher serves as president of the retail division at Tristar Products. He worked independently with Tristar for 13 years before joining the team for the past seven years. He oversees the company’s growth with a focus on sales, operations, and strategy. Before joining Tristar, he was vice president of sales at LiveOps Inc., the world’s largest home agent call center. Fisher specialized in working with enterprises to develop award-winning customer service systems and solutions. He was previously head of project management for Lycos Global Media Group and worked closely with the core engineering team at Netscape. Fisher also served as a director of the Electronic Retailing Association. He holds a B.S. in mathematics from the University of California, Davis, and an M.B.A. from the Haas School of Business at the University of California, Berkeley.
Jack Ferry is an associate in the Washington, D.C., office of BakerHostetler. He brings hands-on experience to the firm’s Advertising, Marketing and Digital Media team as he helps clients navigate regulations to run compliant advertising campaigns. He has represented clients before the National Advertising Division (NAD), the Federal Trade Commission (FTC), and state attorneys general, as well as in federal court, on a range of advertising-related matters. He also serves as clients’ day-to-day advertising lawyer, focusing on issues such as claim substantiation, sweepstakes and promotions, and social media campaigns. Ferry has in-depth experience with laws governing automatic renewals, gambling and sports betting, CBD, loyalty programs, unclaimed property, the TCPA, consumer reviews, and children’s advertising. He has advised numerous companies on the sale and distribution of CBD, as well as related claims in advertising.
Greg Miller brings more than a decade-and-a-half of experience in media planning, TV data management, and technology to his role as vice president, associate media group director at Eicoff — a full-service advertising agency using the power of television and the precision of digital for such clients as Stride Inc., Metromile, and James Hardie. In that role, Miller works closely with direct response advertisers to use data strategically and intelligently to maximize sales with maximum efficiency and effectiveness. A graduate of Illinois State University, he joined the Eicoff team in 2006.
Phyllis Silverstein is an experienced, direct marketing professional with a career that spans 30 years on both the client and agency side: from Richard Simmons’ “Sweatin’ to the Oldies” to the George Foreman Grill to Colonial Penn Life Insurance Company. She is a senior director for Tranzact as a business owner on the Life & Supplement team. Silverstein has established herself as a leader in the direct-to-consumer industry by building amazing teams to create winning marketing campaigns and strategies that drive results. Her passion for her work, her dedication to her team and their goals, and her ability to think beyond the “spots and dots,” has allowed her to find success over the years.
Adam Hassle
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is the vice president of sales and business development at Launch2Retail, a Minneapolis-based sales representation agency. Hassler has worked in the retail industry for more than 16 years and has experience on both the retail buyer and vendor seller sides of the industry. Prior to his current role, he was a senior buyer at Target Corp., where he held roles in supply chain, sourcing, and buying. Hassler enjoys learning new disciplines, building new relationships, striving for innovative solutions, and developing stronger businesses with a unique perspective. At Launch2Retail, he partners with vendors to help bring their business models, brands, and products to life and to help them grow.
Chris Bishouty, chief operating officer at ProMedia, joined the company in 2014 to help clients maximize the performance of their campaigns and to assist in molding and guiding the direction of the agency into a suite of full-service capabilities. He is the driving force behind proprietary in-house SaaS development that not only helps increase agency efficiency and performance, but also differentiates ProMedia within the industry as an innovator and thought leader in technology.
Will Offeman joined WideOrbit in 2000 and leads strategy, design, and development for all products, from its flagship WO Traffic software to extended solutions for analytics, demand aggregation, digital proposals and order management, digital ad serving, and payments/collections. Offeman leverages decades of experience with TV and radio broadcasters, national cable networks, and digital publishers, to inform WideOrbit’s product roadmaps. As the media landscape continues to shift, he is focused on evolving WideOrbit’s media operations platform to advance the unification of digital and linear advertising.
Jennifer Karlson co-leads the direct response sales team at ViacomCBS. She has been a part of that group for 20-plus years and is lucky enough to have sold across all 18 networks. She is responsible for growing the direct-to-consumer business across all linear and digital platforms.
Doug Bognar is vice president of sales and new business for Apex Media Partners Inc. He has spent virtually his entire 30-year career in the direct-to-consumer industry. He has been a media director/senior manager with a top-40 media buying agency as well as having held director-level sales positions at both rep firms and networks, responsible for eight-figure budgets. A seasoned, data-driven professional, Bognar has extensive experience developing direct-to-consumer networks and worked for several years building aggregated programmatic platforms. As vice president, he takes on growing the Apex Media portfolio of client-focused services, including short-form media buying, station representation, ad sales, and navigating the rapidly expanding and complex world of over-the-top (OTT) platforms.
Karen Kluger founded TouchPoint Integrated Communications in 2005 out of a true need in the media arena. That need remains relevant today: a data-driven, channel-agnostic, integrated media offering with a singular focus — clients’ KPIs. TouchPoint’s practice, RoundTable IntegrationTM, has been built to support and adjust with the changing media environment. With the fragmented path to purchase requiring a multitude of touches, it is imperative to understand what combination of interactions delivers the strongest against each client’s goals. Kluger couples this philosophy with her entrepreneurial style of business building and 30 years of experience working in both the general and direct response industries. Prior to founding TouchPoint, she held executive leadership positions at McCann Relationship Marketing, Wunderman, Ammariti, and other IPG affiliates.
Edward Glynn offers his clients decades of experience in advising leading consumer products and services, pharmaceutical and dietary supplements, and advertising and marketing companies on federal and state regulatory matters, government investigations, and litigation. He provides strategic business counseling involving consumer protection, marketing, and trade regulation issues. As a former senior official in the Federal Trade Commission (FTC), Glynn’s practice includes advising clients facing federal and state regulatory investigations, including FTC investigations; and reviewing advertising campaigns for compliance with regulatory requirements. He also actively represents clients in proceedings before the National Advertising Division of the Council of Better Business Bureaus.
At THOR Associates, Lori Zeller is responsible for providing out-of-the-box turnkey solutions for operational efficiencies. Previous experience in both the marketing and healthcare industries have provided her with insights-driven leveraging skills. As a strategist, Zeller's strengths lie in offering marketing redesign initiatives for increased revenue. She is a senior executive with a passion for project management and product development. With excellent change management and leadership skills, Zeller is a behind-the-scenes traditional and digital geek, ensuring the sustainability of THOR Associates and THOR’s client roster.
Linda Goldstein is co-leader of BakerHostetler’s Advertising, Marketing & Digital Media team. She provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general, district attorneys, and other federal and state agencies. Goldstein spends a considerable portion of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, social influencers, native advertising, email and telemarketing, and more. Goldstein’s commentary has appeared in The New York Times, The Wall Street Journal, CNBC, NBC’s TODAY Show, Adweek, Advertising Age, and the National Law Journal.
Bill Ranta is the vice president of revenue at Verde Payments, a position he has held since 2019. Verde’s platform is a full-stack direct payment processor in high-risk verticals such as direct marketing, cannabis, gaming, gambling, firearms, and supplements. It is a specialist in electronic payments, ACH, and alternative payment forms worldwide. Prior to Verde, Ranta was an executive at PaySafe, Nuvi, and WorldPay, where he dealt with the general management of North American sales and operations for high-growth global payment processing. Additionally, Ranta was vice president of sales and senior sales director at Litle and Co., which was purchased by Vantiv in 2013 for a record multiple. He has 19 years of experience in card-not-present (CNP) payment processing best practices and in building valued products to assist direct selling/e-commerce merchants with innovative payment platforms.
Brian Judge helps lead one of the largest direct response teams in the industry at Discovery Inc. In his current role as director of integrated media sales, DR, he is responsible for managing a team of account executives selling linear networks in the portfolio, as well as spearheading all things digital, OTT, VOD, and programmatic. He started his career on the agency side andwas a director on a media buying team priorto joining Discovery. Judge resides in New Jersey with his wife, Sophia, and his three children: Liam, Ethan, and Kiera.
Jenny Paul — CEO, Intent Entertainment, and executive producer/creator/”Jane” of Adulting With Jane — is an award-winning actress, producer, content creator, and teacher based in New York. She holds a magna cum laude degree in theater arts from Brandeis University and a business certification from Harvard Business School. Her best-known credits include Hulu’s The Looming Tower, Netflix/Marvel’s Jessica Jones, the internationally acclaimed series' That Reminds Me... and Adulting With Jane. In addition to credits on dozens of other award-winning films, theatrical shows, and commercials, Paul is the founder and CEO of Intent Entertainment, with a mission to bridge the gap between narrative storytelling and branded content, bringing products and services to their target audiences in the way they want to receive them. Adulting with Jane is Intent Entertainment's herald interactive/shoppable content brand.
Founded out of the need to help the ones we love, MONTKUSH was created by a dad looking to help his daughter. Anthony “Sully” Sullivan spent two decades selling products all over the world on television, but after seeing the success CBD had on his daughter, Sullivan knew he had to not only support this industry — he had to be at the very heart of it. An entrepreneur and TV personality, Sullivan is best-known as the spokesperson for OxiClean and at the helm of Sullivan Productions where he has produced and appeared in dozens of commercials for practical consumer products, including Swivel Sweeper, Tap Light, Sticky Buddy, and H2O X2 Steam Mop. He has a stable of clients including OxiClean, Arm & Hammer, Carrabba's, Nutrisystem, McDonald's, and more.
Kevin Hayes has headed up sales for American Target Network for the past 10 years, generating more than $100 million in sales. ATN provides advertisers and agencies with the opportunity to insert on premium cable, streaming, and broadcast properties for peak media and efficiency. Before joining ATN, Hayes sold sponsorships and advertising for the YES Network (Yankees Entertainment & Sports). Prior to YES, he worked at CBS in New York where he specialized in client partnerships. Hayes started his career in media selling “The Howard Stern Show.” When not working with ATN’s great clients, he can be seen working on his golf and tennis games and hitting the slopes in the winter.
Amazon expert Shannon Roddy is the founder of Marketplace Seller Courses, an online course designed to help brands, inventors, and entrepreneurs make the most of their Amazon selling experience. He has consulted with more than 90 companies during the past seven years, helping them to set up, optimize, and launch their Amazon storefronts, as well as successfully promote and protect their brands on Amazon.com. Roddy has not only helped numerous sellers increase conversion rates and sales but also helped obtain No. 1 New Release rankings for several products — as well as assisted with multiple No. 1 Best Selling products on Amazon. His innovative approach to empowering sellers with practical takeaways and helping them focus on the essentials creates tremendous value opportunities. Roddy resides with his family in Atlanta.
Amit Khubani is a 15-year direct response industry veteran. He is executive vice president and director of international at Ontel Products, an industry leading, retail-centric direct response company. Khubani manages many facets of the retail business, including digital, live shopping, mass retail, mass hardware, and off-price retail. During his tenure, he has overseen or contributed to nearly $4 billion in retail sales of DRTV items.
Michael Keohane is an 18-year veteran of the digital media space, having led sales teams at CNET, communications startup Meebo, and now iHeartMedia. As senior vice president of podcast sales, Keohane leads strategy and monetization efforts across iHeart’s industry-leading 177 million monthly podcast downloads.
Alexandra Megaris is partner at Venable LLP in New York. Megaris focuses on complex regulatory investigations and government enforcement matters involving state attorneys general, the Federal Trade Commission (FTC), the Consumer Financial Protection Bureau (CFPB), state regulatory agencies, and the U.S. Congress. She also works closely with Venable's government affairs team in advocating for clients before these agencies. She has extensive experience with consumer protection laws, such as state unfair, deceptive, and abusive practices (UDAAP) laws, the FTC Act, the Consumer Financial Protection Act, the FTC's Telemarketing Sales Rule, and product-specific regulations including those regulating credit reporting, loan servicing, and debt collection.
Brian Handrigan is co-founder and CEO of Advocado, a real-time data and analytics platform bringing increased transparency, performance, and relevance to advertising. Handrigan is a proven entrepreneur with a passion for transforming marketing/advertising measurement and effectiveness. He is a true innovator, committed to expanding the intersection of technology and communication and has been a founder or co-founder of multiple companies.
Dave Zohrob is the co-founder and CEO of Chartable.com, the podcast measurement company. Chartable helps podcasters understand and grow their audiences, and empowers advertisers to measure the effectiveness of their ads.
Dan Kelly oversees general market and direct response sales efforts for our Central and West Coast based sales teams. He is charged with leveraging DISH Media’s entire suite of advertising offerings across DISH’s satellite and Sling TV properties. His teams are dedicated to elevating the brands’ presence at a market level, while simultaneously providing the latest advanced ad solutions to their clients. In his spare time, Kelly is an avid skier and youth sports coach. He earned a B.S. in marketing from Pennsylvania State University, and lives in Los Angeles with his wife, Penny, and their three children.
Alex Rullo is an account executive on the direct response sales team at Xandr. His primary focus is on the growth of OTT/CTV in the DR/DTC space and how brands can better leverage Xandr’s robust data capabilities to inform their media buys and extend reach in a more fragmented media landscape. With more than eight years of experience in direct response — five of those at Xandr — Rullo has had a front row seat to the seismic changes in the industry and excited to help usher in the next phase.
Shira Witelson founded RSLT.IO to help marketers and media buyers make the most out of their advertising budgets. Leveraging machine learning, the platform provides attribution metrics for TV and digital advertising. RSLT monitors advertisement fatigue and recommends where to invest next. Witelson worked in the analytics space with top brands and agencies in New York. She earned a master’s in statistics from Columbia University, a bachelor’s degree in industrial engineering and management from the Technion, and a bachelor’s in statistics from the Hebrew University. She has spoken at numerous conferences on big data and analytics. Witelson resides in New York with her husband and three kids.
Brian Norris is senior vice president, direct to scale, at NBCUniversal and leads the direct to scale and direct response sales team. Norris brings almost 20 years of management and leadership experience driving television revenue in linear, addressable, and digital media. Before joining NBCUniversal, he served as vice president of DISH Media Sales. He’s also held sales roles at Viacom and Lifetime Entertainment Services. Norris volunteers with Big Brothers/ Big Sisters of NYC and currently serves on the board of the nonprofit International Radio and Television Society (IRTS). He also serves as an undergraduate volunteer interviewer for Brown University’s Alumni Association.
John Yarrington is co-founder and chief executive officer of the Performance-Driven Marketing Institute (PDMI) and co-founder of Definitive Media Group (DMG), an event and trade publishing company. Prior to co-founding PDMI and DMG, Yarrington was the publisher of Response Magazine and executive director of Response Expo and the Direct Response Marketing Alliance (DRMA). With nearly two decades of serving the direct response, direct-to-consumer, and performance-driven marketing industry, he has become an experienced leader and seasoned veteran at building community platforms that unite, grow, and propel industries forward. Yarrington received both his bachelor’s and master’s degrees in business administration from California State University, Fullerton.
Robby Barnett is the senior director of strategic partnerships in Viant’s business development organization. He is responsible for identifying and developing strategic partnerships across the business. Barnett has been with Viant for nearly a decade, most recently overseeing all inventory partnerships for Adelphic, Viant’s industry leading omnichannel DSP. He has played a significant role in the design, development, and marketing of many successful media products during his tenure. Barnett’s career has been spent building media-owner relationships for some of the world’s largest brands across traditional, digital, and programmatic media channels. He earned his bachelor’s degree from Cal State Northridge and certifications in data science and predictive analytics from UC Irvine.
As president of Lockard & Wechsler Direct (LWD), Asieya Pine is responsible for the agency's day-to-day operations. She also leads the planning and account services group, which optimizes media for the agency's 80-plus clients. Under her leadership, LWD has grown year after year for 20 years, becoming one of the largest privately held performance marketing agencies in the country. Pine’s experience covers a wide range of direct response disciplines, including advertising for consumer products, lead-generation, and e-commerce brands.
Steve Silbiger is the co-founder and CMO of Top Dog Direct, a key part of the small team that finds the next hit DRTV product. Currently, Top Dog has Clean Zone, Mighty Thirsty Mop, Nuzzle Pillow, and six other items on TV. Silbiger runs both television and internet marketing for the company, and is author of the international bestselling “Ten-Day MBA,” published by Harper Business.
Edwin Yuen is the senior director of product marketing at iSpot.tv, leading the messaging and positioning of iSpot's solutions. Prior to iSpot.tv, Yuen was vice president at Nomad Go AI, an AI-driven solution for retail companies and building operators. He has been a marketing and sales executive at leading companies such as Amazon Web Services, Microsoft, and Hewlett Packard Enterprise, as well as being an industry analyst at Enterprise Strategy Group. Yuen lives in the Seattle area with his wife and two daughters and spends his free time focused on his family and uploading old TV advertisements to his YouTube channel.
AJ Brown is the co-founder of LeadsRx, a leading SaaS platform for marketing analytics including multi-touch attribution and customer journey analytics. As an early entrepreneur in the software industry, Brown was instrumental in advancing the concepts of relational databases, data warehousing, data mining, marketing analytics, and more. For nearly five decades, he has been helping mid-to-large enterprises deploy systems for advanced analytics and data management. This has given him a unique perspective across industry segments into the best practices and principles that can drive revenue, reduce operating costs, and deliver insights that ultimately help humans be better at their jobs.
Anat Freed joined Kingstar Media just after it was founded in 2003, as junior assistant and has worked her way up to senior vice president, media, and manages a team of 25. Skilled in media buying, customer service, analytics, and business development, Freed is committed to driving positive experiences and ROI for all clients — and demonstrating how lucrative and worthwhile it is to include Canada in your media and marketing plans. Kingstar Media is Canadian advertising agency based in Toronto, specializing in response-based, measurable media across multiple platforms including TV, radio, out-of-home, and — most recently — digital.
Michelle Green boasts a solid track record in broad-based campaign management and creative marketing from overall conception to media launch, rollout, and aftermarket and retail strategies. The name of her agency — Two Twelve Direct — reflects the temperature at which water begins to boil and serves as a metaphor for the profound impact one degree of difference can have on campaign results. With more than 26 years of experience, Green has collaborated with some of the most successful direct marketers including Beachbody, BioTab Nutraceuticals, Cable Shopping Network, CarShield, Guthy-Renker, and HSN. Aside from serving as president of her agency, she is a devoted mother and passionate yogi and holds a bachelor’s degree in journalism and mass communications from New Mexico State University.
Alex Hamilton is a subject matter expert in identity, analytics, and data solutions at Kount, an Equifax Company. He has held multiple roles at Kount, including heading the sales enablement department. Previously, Hamilton worked in an enterprise sales capacity at a fintech start-up, and ran the Advanced Management Program for Omnicom Group in Shanghai, China.
Dan Kelly is the vice president of national sales for BrightLine, where he and his team are working to help clients enhance their CTV campaigns by interacting with consumers across the entire CTV landscape. By utilizing BrightLine's Accelerator technology, clients are able to not only engage with consumers but also gather important information in regard to the effectiveness of their advertisements. Prior to joining BrightLine, Kelly spent ten years heading up West Coast and Central media sales for Dish Media. While at Dish, he worked across all aspects of its satellite TV and Sling offerings, including addressable, CTV/OTT, programmatic, and direct response. Before his time at Dish, Kelly held sales roles at the NFL, Reelz, Discovery, and Warner Media. He earned a bachelor’s degree in marketing from Pennsylvania State University and lives in Los Angeles with his wife and three children. In his spare time, Kelly is an avid skier and youth sports coach.
Les Kollegian is a serial entrepreneur. He founded Jacob Tyler Brand & Digital Agency in 2000 and has been responsible for its growth and development ever since. In 2020, Kollegian co-founded The Raw Botanics Co., a health and wellness company using only natural ingredients, including functional botanics, mushrooms, and adaptogens. He holds a master’s in communications design from the University of Baltimore and has more than 25 years of experience building brands and designing marketing campaigns. Kollegian is a certified Google speaker and speaks regularly at design conferences and universities on the topics of web design, omnichannel marketing, and creative strategy.
Jason Manly is an undefeated mixed martial artist and only the fifth MMA fighter in the world to receive a jiu-jitsu black belt under the legendary Cesar Gracie. Manly has more than 20 years practicing jiu-jitsu and MMA and more than 10 years coaching the world’s most elite UFC fighters. Manly is a graduate of the University of California, Berkeley, and is ranked No. 7 on the Cal track-and-field all-time list in the 100 meters. Manly is a co-founder of the KoreHealth brand, which provides performance and recovery tools for athletes all over the world.
Jane Pak serves as CEO and chair of POOPH, Inc, a company focused on bringing extraordinary, odor-eliminating technology into the hands of the average American consumer. POOPH currently focuses on pet odor elimination, a $7 billion industry, where market share is flocking to the brand promise of instant, total, permanent odor elimination that is safe for people, pets, plants, and the planet. During her 20-plus year career, Pak has delivered results for national and global consumer product companies, non-profit organizations, and U.S. government agencies. Her track record demonstrates expertise across multiple organizational functions and performance areas with significant strategic changes. She specializes in combining the power of agile operational efficiency, optimization of financial infrastructure, culture-driven talent development, and building amazing teams that do extraordinary things. Pak holds an M.B.A. from the University of Southern California Marshall School of Business and resides in Lake Tahoe, Nev.
Matt Pharr is an analytics executive and managing director at Accenture Song with 20-plus years of experience specializing in advanced analytics, experimentation, and marketing communications strategy. At Accenture Song, he is responsible for leading a team of data scientists, strategists, and marketing technology experts to deliver meaningful and relevant experiences that deepen customer relationships and drive growth for Song’s clients. Pharr has worked in both agency and consulting settings to design and manage data-lead programs across a variety of industries, including technology, consumer goods, automotive, and financial services.
Cody Tesnow is an accomplished and self-loathing "ad man," a writer of many things, and a director. He’s also a surfer, sailor, builder, potter, painter, and damn good cook. Tesnow is a capability junkie who likes to know how to do as many things as possible. But, first and foremost, he is a director. Tesnow believes his greatest skill is getting disparate creative personalities to do their absolute best work together in pursuit of the goal of great content. He also believes that existential crisis is imperative to the creative process, that telling connective and collective stories is the most important human activity, and that there are no rules.
Gina Pomponi — president and COO of Bluewater — has three passions: her Aussies, Tango and Brooklyn; fronting her rock band for St. Pete music enthusiasts; and positioning Bluewater clients to maximize revenue opportunities. For more than 30 years, she has developed strategies and managed successful campaigns across retail, insurance, financial, high-ticket lead generation, drive-to-web, and direct sell. While managing over $100 million in billings at both Mercury Media and Direct Response Media, she honed her skills to become one of the savviest media thought leaders in the industry. Pomponi joined the TV media department at Bluewater as president and built it into a multi-million-dollar diversified business supporting a constantly growing staff. She’s driven well over 11X in media growth and created Bluewater’s account management team to provide direct client support. Her leadership has been instrumental in building the web development division, e-commerce marketplace division, and expansion of the analytics team. Pomponi’s most recent accolades include: Tampa Bay’s Business Woman of the Year for 2018; the Stevie Award for Woman of the Year in 2019 in the category of Advertising, Marketing, and Public Relations; and the Stevie Award in the Lifetime Achievement category of Business Service Industries.
As president of Lockard & Wechsler Direct (LWD), Asieya Pine is responsible for the agency's day-to-day operations. She also leads the planning and account services group, which optimizes media for the agency's 80-plus clients. Under her leadership, LWD has grown year after year for 20 years, becoming one of the largest privately held performance marketing agencies in the country. Pine’s experience covers a wide range of direct response disciplines, including advertising for consumer products, lead-generation, and e-commerce brands.
Shahin Rothermel is a partner in Venable LLP’s Washington, D.C., office. She counsels and defends clients on issues involving advertising, marketing, e-commerce, privacy, social media, promotions, sweepstakes, and subscription programs. Rothermel regularly represents clients before the Federal Trade Commission (FTC), state attorneys general, district attorneys, the National Advertising Division of the Better Business Bureaus (NAD), and the National Advertising Review Board (NARB), in addition to handling complex consumer class actions and competitor disputes in federal and state courts.
David Schwarzberg leads strategy and partnerships at Flowcode, a QR technology and offline-to-online leader, where he is responsible for vertical go-to-market strategies and business development. He has more than 12 years of experience in consulting, digital strategy, and operations. Schwarzberg joined Flowcode from AlixPartners. Prior to that, he spent 5 years at AOL as head of sales strategy and business operations. He also spent his early career at NERA as an economic consultant. Schwarzberg is a graduate of Brandeis University, where he studied economics and business. He lives in Connecticut with his wife and two daughters.









