June 2-3, 2020
PDMI Virtual Summit Session Videos
On June 2-3, the Performance-Driven Marketing Institute (PDMI) hosted its first-ever Virtual Summit: a FREE two-day series of educational webinars designed to keep performance and direct-to-consumer marketers up to speed with industry developments and more during this tumultuous time.
With six sessions scheduled across two days, the PDMI Virtual Summit presented education featuring the leaders of the PDMI, performance media experts from leading advertising outlets, and legal and regulatory experts who serve on the PDMI’s Government Affairs Council.
If you missed any of the event, good news! Video recordings of each webinar are available now. Simply take a look below and click the session (or sessions) you'd like to view.
Coming Soon: More Virtual Education
If you enjoyed the PDMI Virtual Summit, we have even better news: more virtual education is coming soon from the PDMI. Keep an eye on our website, your email, and our social media outlets for announcements and more information!
Sessions
Tuesday, June 2
PDMI Town Hall
Noon-1 p.m. EDT
The Performance-Driven Marketing Institute is nearing the second anniversary of its founding. As we turn our attention ahead to the second half of 2020, hear from the group’s leaders about where we’ve come from, where we are, and — most importantly — where we’re going. With a lengthy Q&A session planned, this is your chance — PDMI members and non-members alike — to share feedback and a vision for the PDMI’s future as the industry emerges from the pandemic.
Confirmed Speakers: Thomas Haire, PDMI; John Yarrington, PDMI
The Media Mix in Transition
1:30-2:30 p.m. EDT
With industry estimates continuing to show erosion in the traditional TV audience — despite some upticks during the recent “stay home” era — how are media outlets (linear and streaming alike) shifting their offerings to take create new video marketing opportunities for clients while also maintaining share of spend in legacy advertising?
Confirmed Speakers: Brian Judge, Discovery Inc.; Jennifer Karlson, ViacomCBS; Jeff Nash, MeTV
Moderator: Asieya Pine, Lockard & Wechsler Direct
Home Shopping in the Age of Digital Video and E-Commerce
3-4 p.m. EDT
YouTube, Amazon Live, and other digital platforms continue to gain steam as e-commerce players, taking the once-TV-only paradigm of home shopping to new and exciting levels. Hear from experts in the space about how these outlets can work for performance marketers and how they're providing a 21st-century twist to direct-to-consumer marketing.
Confirmed Speakers: Amit Agarwal, ShopLC Global; Andy Latimer, Bluewater Media; Jenny Paul, Intent Entertainment/Adulting With Jane
Moderator: Patrick Raymond, Really Cool Ideas Inc.
Wednesday, June 3
Government Affairs Roundup
Noon-1 p.m. EDT
A trio of the performance-driven and direct-to-consumer marketing industry’s leading attorneys discuss the latest in federal and state regulations, the class action space, and more. The conversation will touch on news about the FTC’s endorsement guides and negative option marketing regulation — plus topics like social media, individual liability, and more.
Confirmed Speakers: Ed Glynn, Locke Lord; Linda Goldstein, BakerHostetler; Leonard Gordon, Venable
Moderator: Thomas Haire, The PDMI
Getting Creative in Expanding Video Media
1:30-2:30 p.m. EDT
The rise of OTT/streaming and other digital video marketing options is forcing marketers, agencies, and media outlets alike to get more creative — not just with creative, but with ad lengths, placements, and more. Hear from a group of ad sales executives from across the advertising outlet spectrum about what’s working — and what’s not — as more intriguing opportunities come available to performance and direct-to-consumer marketers.
Confirmed Speakers: Michaela Giovengo, Hulu; Sean Robertson, Dish Media; Mark Sullivan, ViacomCBS
Moderator: Matt Greenfield, Cannella Media DTC
The Streaming Lives of the Hispanic Consumer
3-4 p.m. EDT
As traditional TV viewership shifts, on both content provider platforms and from the viewer consumption perspective, what over-the-top (OTT) and connected TV (CTV) trends we can expect from U.S. Hispanic viewers in the coming years? How will their viewing behaviors change? And what can we learn from the general market landscape that we can project across the growing U.S. Hispanic segment?
Confirmed Speakers: Kyle Patten, Univision; Alex Rullo, Xandr
Moderator: Denira Borrero, Omni Direct
