June 2-3, 2020
PDMI Virtual Summit Session Videos
On June 2-3, the Performance-Driven Marketing Institute (PDMI) hosted its first-ever Virtual Summit: a FREE two-day series of educational webinars designed to keep performance and direct-to-consumer marketers up to speed with industry developments and more during this tumultuous time.
With six sessions scheduled across two days, the PDMI Virtual Summit presented education featuring the leaders of the PDMI, performance media experts from leading advertising outlets, and legal and regulatory experts who serve on the PDMI’s Government Affairs Council.
If you missed any of the event, good news! Video recordings of each webinar are available now. Simply take a look below and click the session (or sessions) you'd like to view.
Coming Soon: More Virtual Education
If you enjoyed the PDMI Virtual Summit, we have even better news: more virtual education is coming soon from the PDMI. Keep an eye on our website, your email, and our social media outlets for announcements and more information!
Tuesday, June 2
PDMI Town Hall
Noon-1 p.m. EDT
The Performance-Driven Marketing Institute is nearing the second anniversary of its founding. As we turn our attention ahead to the second half of 2020, hear from the group’s leaders about where we’ve come from, where we are, and — most importantly — where we’re going. With a lengthy Q&A session planned, this is your chance — PDMI members and non-members alike — to share feedback and a vision for the PDMI’s future as the industry emerges from the pandemic.
Confirmed Speakers: Thomas Haire, PDMI; John Yarrington, PDMI
The Media Mix in Transition
1:30-2:30 p.m. EDT
With industry estimates continuing to show erosion in the traditional TV audience — despite some upticks during the recent “stay home” era — how are media outlets (linear and streaming alike) shifting their offerings to take create new video marketing opportunities for clients while also maintaining share of spend in legacy advertising?
Confirmed Speakers: Brian Judge, Discovery Inc.; Jennifer Karlson, ViacomCBS; Jeff Nash, MeTV
Moderator: Asieya Pine, Lockard & Wechsler Direct
Home Shopping in the Age of Digital Video and E-Commerce
3-4 p.m. EDT
YouTube, Amazon Live, and other digital platforms continue to gain steam as e-commerce players, taking the once-TV-only paradigm of home shopping to new and exciting levels. Hear from experts in the space about how these outlets can work for performance marketers and how they're providing a 21st-century twist to direct-to-consumer marketing.
Confirmed Speakers: Amit Agarwal, ShopLC Global; Andy Latimer, Bluewater Media; Jenny Paul, Intent Entertainment/Adulting With Jane
Moderator: Patrick Raymond, Really Cool Ideas Inc.
Wednesday, June 3
Government Affairs Roundup
Noon-1 p.m. EDT
A trio of the performance-driven and direct-to-consumer marketing industry’s leading attorneys discuss the latest in federal and state regulations, the class action space, and more. The conversation will touch on news about the FTC’s endorsement guides and negative option marketing regulation — plus topics like social media, individual liability, and more.
Confirmed Speakers: Ed Glynn, Locke Lord; Linda Goldstein, BakerHostetler; Leonard Gordon, Venable
Moderator: Thomas Haire, The PDMI
Getting Creative in Expanding Video Media
1:30-2:30 p.m. EDT
The rise of OTT/streaming and other digital video marketing options is forcing marketers, agencies, and media outlets alike to get more creative — not just with creative, but with ad lengths, placements, and more. Hear from a group of ad sales executives from across the advertising outlet spectrum about what’s working — and what’s not — as more intriguing opportunities come available to performance and direct-to-consumer marketers.
Confirmed Speakers: Michaela Giovengo, Hulu; Sean Robertson, Dish Media; Mark Sullivan, ViacomCBS
Moderator: Matt Greenfield, Cannella Media DTC
The Streaming Lives of the Hispanic Consumer
3-4 p.m. EDT
As traditional TV viewership shifts, on both content provider platforms and from the viewer consumption perspective, what over-the-top (OTT) and connected TV (CTV) trends we can expect from U.S. Hispanic viewers in the coming years? How will their viewing behaviors change? And what can we learn from the general market landscape that we can project across the growing U.S. Hispanic segment?
Confirmed Speakers: Kyle Patten, Univision; Alex Rullo, Xandr
Moderator: Denira Borrero, Omni Direct
With more than 25 years of global marketing and commercial operations experience, Denira Borrero has launched and led hundreds of direct-to-consumer, traditional brand, and B2B marketing campaigns. She was recognized by the Direct Response Marketing Alliance as Member of the Year in 2015 and also served on the Board of Directors of the Electronic Retailing Association. Borrero regularly publishes articles in business and industry journals on the state of the U.S. Hispanic market and performance-based marketing. She received her M.B.A. from Columbia University and held numerous leadership positions at Johnson & Johnson for 15 years prior to joining Omni Direct as COO.
Patrick Raymond is a brand creative architect specializing in content creation strategies and execution — and is an award-winning TV director, filmmaker, CEO, executive creative director, executive producer, and writer. His footprint is seen in prestige beauty campaigns, including top-ranking TV beauty campaigns for the Luminess® Cosmetics and Conture® Skin Care brands, plus the recent Disney's The Lion King Limited Edition Collection campaign with famous makeup artist Sir John. In addition, Raymond has directed and overseen creative execution for hundreds of other projects with top celebrities, media personalities, and Fortune 50 brands — and continues to oversee creative for multiple brands and studios with his consulting firm Really Cool Ideas Inc.
As president of Lockard & Wechsler Direct (LWD), Asieya Pine is responsible for the agency's day-to-day operations. She also leads the planning and account services group, which optimizes media for the agency's 80-plus clients. Under her leadership, LWD has grown year after year for 20 years, becoming one of the largest privately held performance marketing agencies in the country. Pine’s experience covers a wide range of direct response disciplines, including advertising for consumer products, lead-generation, and e-commerce brands.
Mark Sullivan has been with ViacomCBS for 15 years and is responsible for co-managing a team of 13 sales executives across 17 networks and digital platforms. Top networks and digital platforms include Nickelodeon, MTV, Paramount Network, and Comedy Central. Sullivan has helped lead the team into the digital video side of the direct response business, and the Viacom team delivered 125-percent year-over-year (YOY) revenue growth in 2019. He lives in Hoboken, N.J. with his wife and three sons.
Jenny Paul — CEO, Intent Entertainment, and executive producer/creator/”Jane” of Adulting With Jane — is an award-winning actress, producer, content creator, and teacher based in New York. She holds a magna cum laude degree in theater arts from Brandeis University and a business certification from Harvard Business School. Her best-known credits include Hulu’s The Looming Tower, Netflix/Marvel’s Jessica Jones, the internationally acclaimed series' That Reminds Me... and Adulting With Jane. In addition to credits on dozens of other award-winning films, theatrical shows, and commercials, Paul is the founder and CEO of Intent Entertainment, with a mission to bridge the gap between narrative storytelling and branded content, bringing products and services to their target audiences in the way they want to receive them. Adulting with Jane is Intent Entertainment's herald interactive/shoppable content brand.
Andy Latimer, the founder/CEO of Bluewater Media, is a proven director/producer with more than 25 years of experience in the television and film industry. He takes a client's vision and creates a story worth watching — making concepts reality. Latimer’s storytelling ability crosses genres and categories, delivering results in sales by eliciting immediate response directly from consumers. After launching Bluewater in 2000, he led the way in creative and production, being the first-ever end-to-end, fully digital studio in Florida. With a focus on performance-based strategies, he seamlessly led Bluewater in the launch of its media division to integrate creative and media under one roof. Then as the market shifted, he led Bluewater Media through the evolution in direct-to-consumer strategies, becoming an expert in the digital, social media, influencer marketing and e-commerce marketplace management. This converged agency strategy has put Bluewater on Adweek’s 100 Agencies to Watch list and has seen it honored as an Inc. 500 company and as one of Florida’s fastest growing companies. With clients ranging from entrepreneurial startups to Fortune 500 Companies and a deep hit list including Magic Jack, The Philips Smokeless Indoor Grill and AirFryer, Blackstone Griddles, Johnsonville, Soda Stream, Thundershirt, and Tommy John, Latimer has proven his ability to adapt to any market and to drive real branded response success in the increasingly important world of direct-to-consumer marketing.
Sean Robertson is director, partnerships for Dish Media. He oversees sales partnerships in his role focusing on connecting new/non-traditional agencies and media technology to the Dish and Sling platforms to drive demand and reduce friction in the planning/buying process. Robertson joined Dish Media Sales in 2011 and has served on various teams across the organization including performance media, digital advertising, programmatic media, and addressable advertising. He earned his M.B.A. at Brown University and IE Business School. He also holds a B.S. in journalism with a focus in advertising from West Virginia University. Robertson lives in New Jersey with his wife Candice and sons Rafael and Brendan.
Amit Agarwal is the recently appointed president of Shop LC Global Inc. in Austin, Texas. Agarwal is a long-standing employee of the VGL Group, parent company to Shop LC, in which he has proudly served for more than 14 years. Prior to joining Shop LC, he served as the Managing Director of The Jewelry Channel, Shop LC’s sister channel operating in London. Known for his strong P&L management, focused cost-control, and building strategic teams, Agarwal is quickly embracing the Baldrige methods. Agarwal holds a Bachelor of Commerce and an M.B.A. in marketing. Agarwal, his wife, and their two children have made their home in Round Rock, Texas.