top of page

June 2-3, 2020



PDMI Virtual Summit Session Videos

On June 2-3, the Performance-Driven Marketing Institute (PDMI) hosted its first-ever Virtual Summit: a FREE two-day series of educational webinars designed to keep performance and direct-to-consumer marketers up to speed with industry developments and more during this tumultuous time. 

With six sessions scheduled across two days, the PDMI Virtual Summit presented education featuring the leaders of the PDMI, performance media experts from leading advertising outlets, and legal and regulatory experts who serve on the PDMI’s Government Affairs Council.

If you missed any of the event, good news! Video recordings of each webinar are available now. Simply take a look below and click the session (or sessions) you'd like to view.

Coming Soon: More Virtual Education

If you enjoyed the PDMI Virtual Summit, we have even better news: more virtual education is coming soon from the PDMI. Keep an eye on our website, your email, and our social media outlets for announcements and more information!




Tuesday, June 2

PDMI Town Hall

Noon-1 p.m. EDT

The Performance-Driven Marketing Institute is nearing the second anniversary of its founding. As we turn our attention ahead to the second half of 2020, hear from the group’s leaders about where we’ve come from, where we are, and — most importantly — where we’re going. With a lengthy Q&A session planned, this is your chance — PDMI members and non-members alike — to share feedback and a vision for the PDMI’s future as the industry emerges from the pandemic.

Confirmed Speakers: Thomas Haire, PDMI; John Yarrington, PDMI


The Media Mix in Transition

1:30-2:30 p.m. EDT

With industry estimates continuing to show erosion in the traditional TV audience — despite some upticks during the recent “stay home” era — how are media outlets (linear and streaming alike) shifting their offerings to take create new video marketing opportunities for clients while also maintaining share of spend in legacy advertising?

Confirmed Speakers: Brian Judge, Discovery Inc.; Jennifer Karlson, ViacomCBS; Jeff Nash, MeTV

Moderator: Asieya Pine, Lockard & Wechsler Direct

Home Shopping in the Age of Digital Video and E-Commerce

3-4 p.m. EDT

YouTube, Amazon Live, and other digital platforms continue to gain steam as e-commerce players, taking the once-TV-only paradigm of home shopping to new and exciting levels. Hear from experts in the space about how these outlets can work for performance marketers and how they're providing a 21st-century twist to direct-to-consumer marketing.

Confirmed Speakers: Amit Agarwal, ShopLC Global; Andy Latimer, Bluewater Media; Jenny Paul, Intent Entertainment/Adulting With Jane

Moderator: Patrick Raymond, Really Cool Ideas Inc.

Wednesday, June 3

Government Affairs Roundup

Noon-1 p.m. EDT

A trio of the performance-driven and direct-to-consumer marketing industry’s leading attorneys discuss the latest in federal and state regulations, the class action space, and more. The conversation will touch on news about the FTC’s endorsement guides and negative option marketing regulation — plus topics like social media, individual liability, and more.

Confirmed Speakers: Ed Glynn, Locke Lord; Linda Goldstein, BakerHostetler; Leonard Gordon, Venable

Moderator: Thomas Haire, The PDMI

Venable LLP

Getting Creative in Expanding Video Media

1:30-2:30 p.m. EDT

The rise of OTT/streaming and other digital video marketing options is forcing marketers, agencies, and media outlets alike to get more creative — not just with creative, but with ad lengths, placements, and more. Hear from a group of ad sales executives from across the advertising outlet spectrum about what’s working — and what’s not — as more intriguing opportunities come available to performance and direct-to-consumer marketers.

Confirmed Speakers: Michaela Giovengo, Hulu; Sean Robertson, Dish Media; Mark Sullivan, ViacomCBS

Moderator: Matt Greenfield, Cannella Media DTC


The Streaming Lives of the Hispanic Consumer

3-4 p.m. EDT

As traditional TV viewership shifts, on both content provider platforms and from the viewer consumption perspective, what over-the-top (OTT) and connected TV (CTV) trends we can expect from U.S. Hispanic viewers in the coming years? How will their viewing behaviors change? And what can we learn from the general market landscape that we can project across the growing U.S. Hispanic segment?

Confirmed Speakers: Kyle Patten, Univision; Alex Rullo, Xandr

Moderator: Denira Borrero, Omni Direct


Sponsored by

  • Jill Albert
    Jill Albert, president and founder of Direct Results, is a recognized leader and innovator, developing strategies to drive change and deliver action. Her specialty is matching products and services with audio influencers who engage listeners to shift consumer behavior. She has developed and implemented nearly a billion dollars in successful, response-driven campaigns empowering consumers to take immediate action. Clients include FEMA, Veterans Affairs, Angi, Omaha Steaks, Toyota, Children’s Hospital, AAA, Burlington Stores, Hershey, USC, UCLA, and many others. In 2009, Albert developed a groundbreaking, ROI-based audience analytics database application that raised industry standards for response-driven advertisers. Using such response data and access to culture, music, and social media influencers is key to Direct Results’ impactful strategies that earn over 96% success for advertisers. Albert has twice been recognized as a “Top Women in Sales and Marketing” by American Women in Radio and Television and has numerous awards for strategic media innovation. She brings more than 30 years of experience managing successful national, regional, and statewide advertising campaigns all with clearly defined metrics. Albert is an expert at developing partnerships which bring additional exposure, community participation, excitement, and relevance to campaigns.
  • Shane Allor
    Shane Allor is an account executive at Kount. Allor is part of a team that drives sales efforts in risk mitigation/payments and helps manage a portfolio of more than 150 merchants — more specifically, focusing on eliminating chargebacks and driving efficiencies for e-commerce merchants across the globe. A big part of the goal for the team he is a part of is to continue to allow customers and brands expand their revenue streams, while protecting the overall brand experience. In his spare time, Allor enjoys skiing, working out, and catching a concert or comedy show. He played golf at Boise State University, where he earned a B.A. in business and currently lives in Boise.
  • Sarah Andreadakis
    Sarah Andreadakis has been in advertising and media for more than 20 years. With a client portfolio in some of the most complex categories, she has become recognized as a leader in the industry, driving Bluewater to improve the ways it serves its clients and solves for their needs. As executive vice president of media for Bluewater, Andreadakis drives media strategy for her clients and shapes the services required to meet those needs. She leads a team of expert practitioners to deliver world-class services and exceed results. Her data-driven approach fosters a culture of continuous optimization and shared ownership.
  • Steve Arentzoff
    Steve Arentzoff is senior vice president of marketing at FlexPay. He is a modern, results-oriented marketing executive with more than 20 years of senior technology marketing leadership, building high-performance marketing organizations, category leadership, marketing and sales alignment, and accelerated company growth rates. Before joining FlexPay, Arentzoff was vice president of demand generation at Medallia, and senior vice president of global digital marketing at Cision. He helped lead these companies through their IPOs, and played a critical role driving growth as senior director of marketing at Dealertrack, helping drive a $4.5-billion acquisition of the company.
  • Roger Colaizzi
    Roger Colaizzi has significant trial experience in Intellectual Property Rights, including Lanham Act false advertising, state deceptive trade practices, trademark, trade dress, patent, copyright, unfair competition, direct to consumer marketing, social networking, affiliate advertising, and other e-commerce matters. He has represented clients before regulatory agencies such as the FTC and self-regulating bodies such as ERSP and NAD, and in state AG investigations.
  • Brooke Davis
    Brooke Davis is the manager of product marketing at Contour Products, where she leads the cross communication between departments and partners for new product launches. She has spent many years at Contour working on the B2B side before shifting to D2C and focusing expanding current product offerings. Now, Davis works with directly with both brick-and-mortar and direct consumers to research trends, identify niche marketplaces, and implement innovation within the comfort-and-support category. Davis holds a dual bachelor’s degree from Baylor University in entrepreneurship & innovation and marketing.
  • Cristina Ferruggiari
    Cristina Ferruggiari serves as executive vice president, advanced TV, for Lockard & Wechsler Direct. A leader in her field with more than a decade of experience building omnichannel media strategies for major brands, Ferruggiari helps LWD and its clients navigate this rapidly evolving, cross-platform, customizable, and data-rich media environment. Her unwavering commitment to efficiency, coupled with her intimate knowledge of various product categories (including quick-service restaurants, consumer packaged goods, retail, and luxury products) help keep her team on the forefront of all things advanced and connected TV. Prior to joining LWD, Ferruggiari served as senior vice president/group director, video investments, at Havas Media, where she was responsible for developing and leading the agency’s advanced TV offerings as well as national and upfront media investments.
  • Kevin Gaffney
    Kevin Gaffney is executive vice president of product strategy at CoreMedia Systems. He has been with CoreMedia for 25 years and is a skilled client advocate, providing leadership for the business development, new product development, and workflow enhancement. He played a key role in syndicating CoreDirect, the industry’s leading media management tool that processes more than $10 billion in performance media annually. Before joining the company in 1996, Gaffney was a media buying supervisor and account executive at Time Buying Service and was part of the successful TBS Direct startup.
  • Federico Garza
    Federico Garza, senior vice president, research strategy and insights, leads all of research, insights, and analytics to inform programming, marketing, and digital strategies across Telemundo’s portfolio. A seasoned consumer-insights professional with more than 20 years of experience and ample expertise across multiplatform data, audience measurement, and marketing strategies, Garza oversees and develops comprehensive research plans through consumer insights, data capabilities, and multiplatform measurement to achieve Telemundo’s business goals. Additionally, Garza will oversee primary and secondary research and drive data-driven recommendations to enhance Telemundo’s multiplatform strategy and deliver on the content needs of the growing Latino consumer. He was previously the executive vice president of research and insights at iHeart Media, where he spearheaded thought leadership, developed analytics, and led cross functional strategic programs. As a consultant at Bain & Company for a decade, he conducted extensive management consulting work and developed business growth strategies based on data-driven insights for multinational companies across a variety of industries including airline, beverage, food, consumer goods, and financial services. Garza completed an undergraduate degree in computer system engineering from Monterrey Institute of Technology in Monterrey, Mexico, and an M.B.A. from the Tuck School of Business at Dartmouth College.
  • Chris Harris
    Chris Harris is vice president of advanced TV sales at AudienceXpress, a Comcast Company. In his role, Harris leads a team of sales professionals working with agency and advertiser partners to provide unique solutions to find and engage with audiences across the video ecosystem. He joined AudienceXpress in 2013, where he helped achieve 300-percent growth, leading to an acquisition by Comcast in 2015. Harris brings more than 20 years of media experience and prides himself on bringing a consultative approach to helping clients solve for the challenges impacting the overall media landscape.
  • Beth Johnson
    Beth Johnson has more than 25 years of performance media expertise spanning across categories including finance, healthcare, insurance, retail, DTC, and lead generation. In her current role as senior director of media at Omni Direct, she leads all multichannel media strategy, planning, analytics, and ROI performance for clients looking to reach the large and growing Hispanic market. With Johnson as part of the leadership team, Omni Direct has been recognized as a fastest-growing agency by Inc. 5000, Adweek and the South Florida Business Journal. Prior to joining Omni Direct, she spearheaded the formation of the Hispanic media division for Eicoff, an Ogilvy & Mather company, where she built and led the high-growth business for more than 12 years. Johnson enjoys being an integral marketing partner for her clients by identifying new market opportunities, relentlessly optimizing media, and extracting timely insights from data mining and attribution.
  • Lori Lasky
    Lori Lasky, vice president of strategy at Media Culture, has more than 20 years of experience developing comprehensive omnichannel strategies (across linear, digital, retail, radio, email, and out of home) to drive brand awareness and increase sales. Her combined passion for marketing insights, media trends and analytics to improve an organization’s bottom line, and talent for building cohesive teams has helped to deliver success for many brands. Lasky has held positions on the brand side at Nautilus Inc. and the agency side as the lead for campaigns such as eHarmony, Conair, Cuisinart, Bare Minerals, Tracy Anderson Method, Dremel, and Rubbermaid.
  • Andy Latimer
    Andy Latimer, the founder/CEO of Bluewater Media, is a proven director/producer with more than 25 years of experience in the television and film industry. He takes a client's vision and creates a story worth watching — making concepts reality. Latimer’s storytelling ability crosses genres and categories, delivering results in sales by eliciting immediate response directly from consumers. After launching Bluewater in 2000, he led the way in creative and production, being the first-ever end-to-end, fully digital studio in Florida. With a focus on performance-based strategies, he seamlessly led Bluewater in the launch of its media division to integrate creative and media under one roof. Then as the market shifted, he led Bluewater Media through the evolution in direct-to-consumer strategies, becoming an expert in the digital, social media, influencer marketing and e-commerce marketplace management. This converged agency strategy has put Bluewater on Adweek’s 100 Agencies to Watch list and has seen it honored as an Inc. 500 company and as one of Florida’s fastest growing companies. With clients ranging from entrepreneurial startups to Fortune 500 Companies and a deep hit list including Magic Jack, The Philips Smokeless Indoor Grill and AirFryer, Blackstone Griddles, Johnsonville, Soda Stream, Thundershirt, and Tommy John, Latimer has proven his ability to adapt to any market and to drive real branded response success in the increasingly important world of direct-to-consumer marketing.
  • Racine Levy
    Racine Levy leads the in-house strategy and buying team at Angi as the senior director of brand media. She has more than 12 years of media experience, working with a variety of brands covering the CPG and entertainment categories. Prior to moving to Angi and bringing media buying efforts in house, she worked at an agency for eight years. Levy is born and bred in Manhattan and a graduate of the George Washington University School of Business, where she studied marketing and interned for the American Advertising Federation (AAF). She doesn’t only have a passion for planning and negotiating media, but Levy also enjoys making new and maintaining relationships throughout the industry.
  • Kyle Patten
    Kyle Patten is vice president of direct response at Univision. Based in New York, he has a demonstrated history of working in the broadcast media industry. Skilled in broadcasting, advertising, sales, digital marketing, and social media, Patten graduated from New York Institute of Technology.
  • Nicolas Pietropinto
    Senior executive with more than 15 years in management and leadership. Nicolas Pietropinto has an entrepreneurial attitude with a passion for technology, finance, and operations. He is a proactive leader and business relationship catalyst possessing a heightened sense of responsibility and ethics. Pietropinto considers himself an overachiever and highly competitive, while enthusiastic about winning through a collaborative team effort. He is a consultative and hands-on executive that leads by example, and is adept at creating, analyzing, and reporting results-driven business metrics. Pietropinto is known for strong multicultural awareness and is fluent in English, Spanish, Portuguese, and French.
  • Teddy Pritikin
    Teddy Pritikin is vice president of direct response at DirecTV Advertising and a proven sales leader in the industry. Prior to his 11 years at DirecTV, he was vice president of ad sales at Veria and an account executive at Game Show Network. Pritikin is a graduate of Muhlenberg College and holds a bachelor’s degree in accounting. In his free time, he enjoys crushing opponents on the basketball court with his killer crossover. Pritikin and his wife are enjoying their lives as empty nesters in Morristown, N.J.
  • Raphael Rivilla
    A media savant, Raphael Rivilla — chief media officer of Marcus Thomas LLC — delivers optimized cross-platform messaging in sync with the customer life cycle and has worked his magic for SEGA Games, Caesars properties, Sherwin-Williams, SafeAuto, Troy-Bilt, and March of Dimes, to name a few. Under his leadership, Marcus Thomas has become the largest media buyer in Ohio and the first Cleveland agency with its own real-time media trading desk. It’s also won OMMA, Creative Media Awards, and was an Effie finalist for its media work. The agency is also a Google Premier Partner, which only 3 percent of U.S. agencies can claim.
  • Irene Scharmack
    As CEO of QuickBox Fulfillment, Irene Scharmack is passionate about helping D2C and omnichannel brands streamline operations, delight customers, and grow their businesses. With 25-plus years of experience in the logistics industry and a common-sense approach, she has a track record of driving results, building high-performing teams, and ensuring client satisfaction. Scharmack joined QuickBox in 2021. Under her leadership, the organization has grown to four locations, ensuring fast delivery to customers across the U.S. Previously, she held leadership roles at Impact Fulfillment Services, GEODIS, Network Global Logistics, and The Complete Logistics Company. In addition, Scharmack has been a member of the Board of Directors for the Southern California Distribution Management Association and was an advisor to the United Way Board of Directors. She is a graduate of Mt. San Antonio College.
  • Sialoren Spaulding
    Sialoren Spaulding is a marketing and advertising professional who has spent more than a decade immersed in the study and practice of quality communication. As a former ad woman turned client, with both an honors BA and MA in communication management, she has a breadth of experience in a variety of verticals, but is particularly well-versed in QSR, e-commerce, and financial services. Having spent time on both sides of the creative process, Spaulding is passionate about, and committed to, developing award-winning work that delivers for the business. She is the director of advertising for Farmers Insurance by day, and an adjunct lecturer at the University of Southern California’s Annenberg School for Communication of Journalism by night.
  • David Tiberia
    With almost 15 years in direct-to-consumer advertising, David Tiberia has diverse, hands-on leadership experience in most major disciplines of multichannel D2C advertising. A true, modern advertising “renaissance man,” he’s embraced a career of constant evolution and growth. He currently supports Bluewater as a partner and vice president of data and analytics, leading a team of talented data scientists and analytics pros to develop advanced solutions that give brands deep insight into consumer response. Tiberia and his team developed a leading-edge visualization platform and continue to find new opportunities for innovation. Prior to his current position, he started out on the creative side, producing and directing award-winning commercials, developing stories to create response, and driving growth for both startups and Fortune 100 brands. Pushed by an innate curiosity about the rest of the advertising business, he moved into media and rapidly developed sharp instincts and a strong ability to build TV media strategy. Outside of advertising, Tiberia is an avid bass guitarist and drummer, and enjoys distance running as well as spending time with his wife and two sons.
  • Matt Timothy
    Matt Timothy is the executive vice president of customer success, sales and marketing at Blockboard, where he leads all of the company’s customer-facing efforts. He started his career in video and TV advertising at CBS where he rose from account executive at KPIX-TV to vice president, general manager of both and Timothy also has held leadership roles at Broadband Enterprises, Vindico, Sorenson Media, and Extreme Reach.
  • Paul Wahlgren
    Paul Wahlgren is the co-founder and chief marketing officer at BeautyStat Cosmetics. He has 30-plus years in the retail and wholesale business, having held senior management and business development positions in beauty and luxury goods companies across the U.S. and Europe. He holds a bachelor’s degree in Business Administration from SUNY Buffalo, an M.B.A. from Nyenrode Business Universiteit in Breukelen, The Netherlands, and completed the Digital Marketing Strategy Program at Harvard University.
  • Meng Williams
    Meng Williams is the senior director, finance at, where she leads the financial planning and analysis (FP&A) team. As well as managing budgeting, forecasting, and reporting for the fast-growing company, Williams also manages Bold's global payment strategy where she uses a data-driven approach to optimize conversion rates and LTV. She is also responsible for improving profit and reducing fraud and chargeback risks. During her time with the company, Williams established an effective budgeting, forecasting, and monthly review process and built the FP&A team from the ground up. Williams holds CFA and CPFPP designations, as well as a Data Science for Finance certification.
  • Tom Wolfe
    Tom Wolfe is the senior vice president of business development at Viant Technology. He is responsible for driving strategic business partnerships to support the company’s growth and business strategy. Wolfe is an accomplished industry veteran, with more than 25 years of experience in content distribution, advertising, and technology focused on connected TV (CTV) and over-the-top (OTT) video. He has launched and led multiple businesses at industry leaders such as Roku, YuMe, Tivo, and Comcast, and has advised companies including VIZIO, Vice Media, and more. Wolfe earned his bachelor’s degree in political science at Lehigh University. He has been a guest lecturer at New York University and Drexel University.In his free time, he, his wife Lisa, and their two sons enjoy skiing, golfing, making music, and serving their community as active board and committee members of St. James the Less Episcopal Church.
bottom of page