June 2-3, 2020



Register Today to Hear From Leading Performance Marketing Experts at the PDMI Virtual Summit

On June 2-3, join the Performance-Driven Marketing Institute (PDMI) for its first-ever Virtual Summit: a FREE two-day series of educational webinars designed to keep performance and direct-to-consumer marketers up to speed with industry developments and more during this tumultuous time. 

With four sessions scheduled across two days, the PDMI Virtual Summit will bring you — for free — education originally lost with the cancellation of PDMI East due to the ongoing COVID-19 pandemic. Featuring the leaders of the PDMI, performance media experts from leading advertising outlets, and legal and regulatory experts who serve on the PDMI’s Government Affairs Council, the PDMI Virtual Summit will highlight the news and information you need as your business begins to move forward.

Space for this free event is limited — don't hesitate! Take a look below at the schedule of 60-minute webinars planned for the PDMI Virtual Summit and then click the button below to register today.




Tuesday, June 2

PDMI Town Hall

Noon-1 p.m. EDT

The Performance-Driven Marketing Institute is nearing the second anniversary of its founding. As we turn our attention ahead to the second half of 2020, hear from the group’s leaders about where we’ve come from, where we are, and — most importantly — where we’re going. With a lengthy Q&A session planned, this is your chance — PDMI members and non-members alike — to share feedback and a vision for the PDMI’s future as the industry emerges from the pandemic.

Confirmed Speakers: Thomas Haire, PDMI; John Yarrington, PDMI

The Media Mix in Transition

1:30-2:30 p.m. EDT

With industry estimates continuing to show erosion in the traditional TV audience — despite some upticks during the recent “stay home” era — how are media outlets (linear and streaming alike) shifting their offerings to take create new video marketing opportunities for clients while also maintaining share of spend in legacy advertising?

Confirmed Speakers: Brian Judge, Discovery Inc.; Jennifer Karlson, ViacomCBS; Jeff Nash, MeTV

Moderator: Asieya Pine, Lockard & Wechsler Direct

Home Shopping in the Age of Digital Video and E-Commerce

3-4 p.m. EDT

YouTube, Amazon Live, and other digital platforms continue to gain steam as e-commerce players, taking the once-TV-only paradigm of home shopping to new and exciting levels. Hear from experts in the space about how these outlets can work for performance marketers and how they're providing a 21st-century twist to direct-to-consumer marketing.

Confirmed Speakers: Amit Agarwal, ShopLC Global; Andy Latimer, Bluewater Media; Jenny Paul, Intent Entertainment/Adulting With Jane

Moderator: Patrick Raymond, Really Cool Ideas Inc.

Wednesday, June 3

Government Affairs Roundup

Noon-1 p.m. EDT

A trio of the performance-driven and direct-to-consumer marketing industry’s leading attorneys discuss the latest in federal and state regulations, the class action space, and more. The conversation will touch on news about the FTC’s endorsement guides and negative option marketing regulation — plus topics like social media, individual liability, and more.

Confirmed Speakers: Ed Glynn, Locke Lord; Linda Goldstein, BakerHostetler; Leonard Gordon, Venable

Moderator: Thomas Haire, The PDMI

Getting Creative in Expanding Video Media

1:30-2:30 p.m. EDT

The rise of OTT/streaming and other digital video marketing options is forcing marketers, agencies, and media outlets alike to get more creative — not just with creative, but with ad lengths, placements, and more. Hear from a group of ad sales executives from across the advertising outlet spectrum about what’s working — and what’s not — as more intriguing opportunities come available to performance and direct-to-consumer marketers.

Confirmed Speakers: Michaela Giovengo, Hulu; Sean Robertson, Dish Media; Mark Sullivan, ViacomCBS

Moderator: Matt Greenfield, Cannella Media DTC

The Streaming Lives of the Hispanic Consumer

3-4 p.m. EDT

As traditional TV viewership shifts, on both content provider platforms and from the viewer consumption perspective, what over-the-top (OTT) and connected TV (CTV) trends we can expect from U.S. Hispanic viewers in the coming years? How will their viewing behaviors change? And what can we learn from the general market landscape that we can project across the growing U.S. Hispanic segment?

Confirmed Speakers: Kyle Patten, Univision; Alex Rullo, Xandr

Moderator: Denira Borrero, Omni Direct


Play a bigger role in the PDMI Virtual Summit: sponsor today! 


Sponsorship opportunities for the event are available now. To learn more, please contact 
John Yarrington  or Jessica Delich  today.


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