Hard Rock Hotel San Diego
Oct. 4-6, 2021

In today’s competitive business climate, you may only get one chance to make a good first impression. If customers visit your online store and don’t like what they see, or have difficulty navigating your site, they’ll leave. Join Shopify's Chris Snyder and special guest merchants Vashti Bryant of Amalfii and Katrina Wright of Crystal Bar Soap as they explore how to build a brand and then convert that into a site that is not only functional but also resonates with your audience. Hear some best practices and pain points directly from these entrepreneurs about what works … and what doesn’t. Whether you are just getting started, well on your way to making your third million, or an agency looking to help others, you cannot afford to miss these valuable insights into the basics of building the store of your dreams.

Join leaders from two of the PDMI’s research partners — Joseph Gray of DRMetrix and Rich Radzik of Kantar Media — as they share their latest and greatest snapshots of the information you need to know as a performance and direct-to-consumer marketer. A Q&A hosted by CoreMedia Systems' Kevin Gaffney follows their presentations.

Marketers want to maximize return on ad spend (ROAS) and determine their customers’ paths to purchase. Multi-touch attribution fuels confidence to improve customer acquisition costs and lifetime value, and to evaluate campaign performance across all touchpoints. Customer journey analytics provide data and insights that allow marketers to optimize paths across marketing programs and content, and understand how consumers build relationships with their brands. This one-hour session, featuring LeadsRx's AJ Brown and Rakuten Advertising's Martha Dubicki (and moderated by LeadsRx's Larry Todd), touches on what marketers must know about attribution, and how it’s evolving; how to identify customer journeys to maximize ROAS; optimizing your campaign throughout the funnel with privacy-first data; and real-world examples of all of the above.

With the release of U.S. Census results, performance marketing leaders are intrigued by what they show about the expanding U.S. Hispanic marketplace. In this session — presented by the PDMI’s U.S. Hispanic Council — research, media outlet, and agency executives will discuss the Census outcomes and what they mean in both the short and long run. Speakers include: Diana Diaz, NBC7/Telemundo20 San Diego; Federico Garza, Telemundo; Marcelino Miyares, d2H Partners; and moderator Nicole Cordero, Havas Edge.

A trio of media outlet leaders — Dan Kelly of DISH Media, Jeff Nash of MeTV-Weigel Broadcasting, and Sean Robertson of NBCUniversal — share market observations, their implications, and tips for marketers in this conversation with Cannella Media's Matt Greenfield. Topics include this year's upfront market, the pandemic's impact, measurement and attribution, client re-evaluation of KPIs, and more.

The Federal Trade Commission is continuing an aggressive regulatory posture — particularly for performance and direct-to-consumer marketers — in the early stages of the Biden Administration. What should industry leaders expect from the commission in the coming months — and how will other regulators at the state and local level take the lead from the FTC’s direction? The PDMI's Thomas Haire garners feedback and insights from three members of the PDMI’s Government Affairs Council — Locke Lord's Ed Glynn, Venable's Len Gordon, and BakerHostetler's Randal Shaheen — in this exclusive panel discussion.

In this exclusive case study conversation, Celeste Hilling and Maurice Voce of Skin Authority, a skin health and beauty technology company, are joined by their agency partner Fred Gordon of MuteSix to discuss how the company is maximizing its marketing efforts across various media, particularly social. What’s working and what’s not? And how is video — no matter the outlet — playing a key role? This session is moderated by Lindsey Carnett of Marketing Maven.

While performance and direct-to-consumer marketers use their campaigns to drive consumers directly to their own e-commerce landing pages, there’s no getting away from the reality of Amazon, Walmart, and other behemoths who control much of the e-comm space. How can you both compete with consumers’ familiarity and comfort with those giants and coexist with it, in order to maximize your e-commerce conversions? And how can you protect your customers’ privacy while maximizing sales across all outlets? The PDMI’s new E-Commerce Council presents this special session that aims to answer those questions and more. Speakers include Jeff Meltzer of Meltzer Media Productions, Kathi Moore of Fareportal, and Mai Willin of Verve Direct. The moderator is Gregory Silvano of Mojo.

Are you facing shortfalls in available dollars to place media? Or do you simply want to power up your campaign to new heights? The PDMI Brand Response Council presents this conversation from Daniel Rodic of Clearco, a leading media funder, and Brian Norris of NBCUniversal, as they share insider tips and strategies.