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While many brick-and-mortar retailers are facing big 2020 losses, e-commerce sales revenue has skyrocketed in the stay-at-home era. When COVID-19 finally recedes, how will the balance of power be changed? Click here for the full story.

BakerHostetler's Linda Goldstein writes that a recent Supreme Court decision placing significant limitations on the restitution remedy could limit the FTC’s restitution power. Click here to read her column.

THOR Associates' Lori Zeller writes, "By taking the 'Black' out of Black Friday, we as brands and marketing leaders share more transparency in our quest to even the playing field." Click here to read her column.

Thomas Galati, of Diray Media, has spent most of his career on the digital side of advertising. When he made the move to a TV-centric agency about a year ago, he admittedly walked in with many misconceptions about TV advertising. CLICK HERE to read the top three myths about linear TV that Thomas discusses with new clients.

As the coronavirus pandemic wreaked illness, death, and economic havoc, PDMI member companies suffered both direct and indirect effects. Now, as the world begins to peek around the corner in hopes of moving forward, what did we learn — and what does the near future look like for performance marketers? Read the Article

Attribution remains the industry's leading buzzword — and its biggest challenge. So, Results decided to ask leaders in the media world a single question: what are the three most important things an advertiser needs to consider about attribution right now? Click here to read the feedback of eight experts from seven PDMI-member companies.

Though performance marketing professionals prepared for (and expected) a slow-down, some on the supply-chain side found was quite the opposite. While the majority of clients remained status quo, even those that put their advertising efforts on hold in the early days of the pandemic are now starting to ramp back up. Dial800's Mike Mezzanotte helps you learn more about contributing factors to the rise of success in DTC acampaigns in a COVID world. Read the article.

Given the minefield of risks presented by COVID-19, performance and direct-to-consumer marketing companies should stay up to date on the applicable laws, rules, and regulations. Legal experts from Venable LLP share more on regulatory agency advertising and marketing rules and regulation enforcement during the pandemic. Read the article.

Thomas Haire, the PDMI's chief content officer, shares his latest thoughts on where the association and the industry are heading through this difficult year. Read the article.

It turns out that America’s divided but engaged voting public isn’t the only group that’s been looking forward to the 2020 election campaign. So, too, have been media outlets — from linear television to the digital duopoly of Facebook and Google. With more than $6 billion in projected media spending, the 2020 presidential campaign season will be — by far — the most expensive ever. What does that mean for performance marketers, and what can they learn from how campaigns buy time? Read the article

Contact and demographic information from more than 120 TV channels, streaming outlets, podcast networks, and more. View here

There are more than 93 million Connected TV devices across 73 percent of households in the United States today. eMarketer says that, in 2018, Connected TV accounted for 10 percent of total TV ad spend. That number is expected to climb to 36 percent by 2022. What does it all mean? ProMedia's Chris Bishouty has some thoughts. Read the article.