The $6 Billion (or More) Question

It turns out that America’s divided but engaged voting public isn’t the only group that’s been looking forward to the 2020 election campaign. So, too, have been media outlets — from linear television to the digital duopoly of Facebook and Google.


With more than $6 billion in projected media spending, the 2020 presidential campaign season will be — by far — the most expensive ever. What does that mean for performance marketers, and what can they learn from how campaigns buy time? Read feedback from a half-dozen media experts


What can performance-based and DTC leaders expect as the record-breaking 2020 campaign season continues to unfold? To help provide some answers, the PDMI and Results Magazine turned to experts in the media space with a series of questions. A half-dozen leaders chose to speak about the political ad ecosphere (responses have been lightly edited for length and clarity), what the expansion of both TV and digital spending means in the bigger picture, analyze what the media market could look like come late summer, and more.


Read the article in the April 2020 issue of Results Magazine.

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